Marc Jacobs' Resort 2025 campaign starring Iris Law ignites festive glamour and individuality.

Marc Jacobs has officially launched its "Give Marc, Get Joy" Resort 2025 campaign, featuring multifaceted talent Iris Law. The model, actress, and creative muse takes center stage in visuals that embody the campaign’s festive spirit and commitment to individuality.

This latest campaign serves as an exciting evolution of the brand’s "Joy" initiative, which first made its debut for Fall 2025. Reimagined specifically for the holiday season, the initiative now places a renewed emphasis on celebrating creativity, individuality, and profound self-expression, inviting customers to find and share joy through Marc Jacobs' distinctive aesthetic.

Anchoring the "Give Marc, Get Joy" campaign is the highly anticipated Resort 2025 collection. This collection beautifully spotlights some of Marc Jacobs’ most iconic silhouettes, re-envisioned with luxurious materials and celebratory finishes perfect for the holidays. Key design elements include exquisite sequined knits, elegant metallic details, and sumptuously plush faux-fur accents, offering a blend of comfort and festive glamour.

Coinciding with the campaign launch, Marc Jacobs is also rolling out its 2025 Gift Guide, set to go live on Thursday, October 30. This meticulously curated guide promises a delightful shopping experience, highlighting holiday finds through thoughtfully themed edits. Shoppers can explore categories such as "Marc’s Gift Picks," "Party Picks," "Denim Gifts," and "Gifts Under $250." The guide will feature refreshed versions of beloved signature styles, including The Tote Bag, The Dakota Bag, The Dual Bag, The Snapshot, The Cristina Mini Satchel, The Wallet, and the 72 Spring Street Sneaker, all updated with unique seasonal details to make them perfect holiday presents.

Beyond the digital and print campaigns, Marc Jacobs is set to significantly expand its global experiential footprint as part of its ongoing "Joy" initiative. This expansion will include a series of engaging pop-ups and immersive installations in key cities around the world, culminating in a major, prominent presence at Art Basel Miami Beach in December, promising an unforgettable brand experience.