Mention Me Launches AI Tool to Boost Brand Discoverability in Generative Search

Artificial intelligence continues its profound transformation of both business operations and consumer experiences. Responding to this significant shift, customer advocacy platform Mention Me has launched ‘AI Discovery IQ’, a new free-to-use tool designed to empower brands in connecting with their target consumers in this evolving era of generative AI search. This innovative solution directly addresses the challenge of visibility within prominent AI systems, claiming to instantly audit how discoverable brands are across platforms such as ChatGPT, Claude, Gemini, and Perplexity.

The imperative for such a tool is underscored by a dramatic shift in consumer behaviour. According to Mention Me, a striking 62% of UK consumers are now leveraging generative AI tools for crucial activities like product recommendations, brand discovery, and comparisons, effectively bypassing traditional search engines. This fundamental change places considerable pressure on businesses to adapt their strategies. As Wojtek Kokoszka, CEO of Mention Me, whose platform supports leading firms including Charlotte Tilbury, Huel, and Puma in boosting consumer awareness and sales, highlights, companies must respond to this new consumer journey.

The modern customer journey, driven by natural language prompts rather than outdated keyword strings, presents a significant opportunity for brands. Mention Me reports that consumers are 4.4 times more likely to convert if they discover a brand through a large language model (LLM). Despite this potential, Kokoszka notes that the rise of ‘agent-mode’ assistants and AI-driven voice search has ushered brands into an entirely new realm of digital visibility, yet most currently possess little to no insight into how their brand appears in AI-generated answers.

AI Discovery IQ aims to bridge this knowledge gap by providing brands with a comprehensive overall LLM discoverability score. The tool offers specific details on crucial areas such as technical website elements, content quality, and structured data implementation, alongside actionable recommendations to enhance AI discoverability. It generates measurable and trackable outputs, including an AI Visibility Score, detailed prompt-based results, and side-by-side comparisons with competitive sets. This data allows brands to react swiftly and improve their discoverability scores, leveraging Mention Me’s broader suite of products and unique first-party data.

Mention Me is also committed to continuously innovating and evolving its platform, with plans to introduce additional capabilities like competitive benchmarking to further assist marketing leaders navigate the AI age. Neha Mantri, CMO at Mention Me, emphasizes the nascent but critical nature of "AI Discoverability." She draws a parallel to the early 2000s, when SEO was not yet a recognized practice within most marketing teams. Given that up to 31% of consumers now express greater trust in responses from generative AI than traditional search results, this landscape demands immediate attention and change. Mention Me positions itself at the forefront, effectively naming the emerging problem and providing a timely, robust solution.