Millie Bobby Brown’s ‘Mills’ Fashion Brand Drops Affordable Style at Walmart

Millie Bobby Brown, the acclaimed actress, has expanded her entrepreneurial ventures with the launch of Mills by Millie Bobby Brown, a new fashion brand geared towards teens and young women. The brand is exclusively available at Walmart, created in collaboration with Delta Galil USA, and marks a significant step for Brown as founder and creative guide.

Brown’s inspiration for Mills stems from her personal experiences navigating fashion during her formative years. She envisions the brand as a space for self-discovery and expression, emphasizing accessibility and inclusivity. “Mills is all about embracing those earlier moments of fashion exploration,” Brown stated. “I want everyone to feel comfortable and free to find what style makes them feel like the best version of themselves.”

The debut collection features a diverse range of ready-to-wear, sleepwear, and intimates, characterized by playful designs and feminine details. Expect to find flirty cuts, floral appliqués, embroidery, and lace finishes, alongside practical elements like built-in shorts and bras for enhanced comfort and convenience. The assortment includes dresses, skirts, tops, denim, sleepwear, bralettes, briefs, and coordinated intimates sets.

A key aspect of Mills by Millie Bobby Brown is its affordability. Pricing starts at $10.50 for intimates and tops out at $26.50 for wide-leg jeans, making stylish options accessible to a broad audience. Ryan Waymire, senior vice president of fashion at Walmart U.S., highlighted the brand’s alignment with Walmart’s mission to democratize fashion, offering trend-right styles at unbeatable prices.

This launch represents the latest expansion of Brown’s growing brand portfolio, which already includes successful ventures like Florence by Mills Beauty, Florence by Mills Coffee, Florence by Mills Pets, and Florence by Mills Fashion. The partnership with Walmart, facilitated by IMG Licensing, allows Mills by Millie Bobby Brown to reach a vast customer base.

Mills by Millie Bobby Brown is currently available for purchase on Walmart.com and in approximately 750 Walmart stores across the nation.