Moncler Jackets Brazil Back to Winter Olympics with Star Skier

Moncler, the renowned Italian down-jacket giant, is making a significant return to the Olympic Games, solidifying its commitment to elite sports performance. The brand has been named the official sponsor of the Brazilian Olympic Committee for the Opening and Closing Ceremonies, and will also serve as the technical sponsor for the Brazilian Snow Sports Federation at the highly anticipated Milano Cortina 2026 Olympic Winter Games. This strategic partnership marks a notable milestone for Moncler as it re-establishes its presence on the global sporting stage.

Central to this re-engagement is Lucas Pinheiro Braathen, the acclaimed 2023 slalom World Cup winner and a rising star in alpine skiing. As a brand ambassador, Braathen brings a unique connection to the partnership; thanks to his mother’s São Paulo roots, the Norwegian-born athlete has chosen to compete under a Brazilian passport for the past two years. Moncler’s return to the Winter Olympics, nearly six decades after its last appearance at the 1968 Grenoble Games, resonates deeply with the brand's heritage, which includes outfitting the first successful K2 mountaineering expedition in 1954 and dressing the French national ski team. The spirit of this legacy lives on through the Moncler Grenoble label, dedicated to high-performance mountain wear where style meets unparalleled functionality.

A highlight of this collaboration is the bespoke alpine skiing racing suit designed for Brazil, a product of extensive teamwork with Lucas Pinheiro Braathen. This suit seamlessly integrates technical performance, a celebration of Brazilian heritage, and distinctive Moncler design principles. True to Moncler’s core DNA and significantly enhanced by Braathen’s creative input, the suit’s aesthetic draws inspiration from the vibrant Brazilian flag, paying homage to the nation’s rich culture. It also vividly reflects the athlete’s extroverted personality, mirroring his groundbreaking achievements, including claiming Brazil’s first-ever victory in winter sports with a World Cup win in November.

The announcement of this partnership was accompanied by the release of "Beyond Performance," a compelling video directed by Mark Clinton. The film captures Lucas Pinheiro Braathen’s rigorous preparation for the Olympic Games, setting the stage for an exciting new season of global activations and events for Moncler Grenoble. Upcoming initiatives include a distinctive brand experience scheduled for Aspen next January, culminating in the 2026 Olympic Winter Games.

From a financial perspective, Moncler closed the first nine months of 2025 with consolidated group revenues reaching €1.84 billion. This figure remained stable at constant exchange rates, experiencing a marginal decrease of 1% at current exchange rates compared to the €1.86 billion reported in the first nine months of 2024. In the third quarter, the brand’s revenues were primarily bolstered by strong performances in the Americas and China, while regions such as EMEA and Japan experienced a slowdown.