New Balance Boosts India Retail With New Surat Store

Global athletic footwear and apparel brand New Balance has significantly expanded its physical retail presence in India with the opening of a new mono-brand outlet in Surat, Gujarat. The strategic launch took place at the prominent shopping destination, VR Surat, and was marked by an engaging in-store showcase event designed to immerse guests in the brand's latest offerings.

Radeshwer Davar, Country Manager for New Balance India, expressed enthusiasm about the new store. In a press release, Davar stated, “We are thrilled to bring New Balance to Surat—a city known for its energy, ambition, and growing fitness culture. This opening reinforces our commitment to expanding our footprint across India and connecting with local communities through sport and lifestyle. We welcome Surat’s vibrant community to experience New Balance at VR Surat.” This statement underscores the brand's dedication to broadening its reach and fostering deeper connections with diverse Indian consumer bases.

The new Surat store proudly showcases a wide array of New Balance's popular and innovative product lines. Customers can explore iconic series such as the 1080, Rebel, 9060, and the very latest M1000 collection. These products feature the brand's cutting-edge 'Fresh Foam X' and 'FuelCell technologies,' renowned for their superior comfort, performance, and durability. The inaugural showcase event provided guests with an exclusive look at New Balance’s newest collection, highlighting the brand’s unique blend of high-performance functionality and contemporary aesthetics.

New Balance's journey in India has seen an interesting trajectory. The brand initially entered the Indian market in the early 2000s but later withdrew its operations. It made a significant re-entry into the country in 2016, as reported by Indian Retailer. Since its re-establishment, New Balance has steadily grown its brick-and-mortar network, now boasting stores in key Indian metropolitan areas including Pune, Hyderabad, Mumbai, and Bengaluru, with Surat being its latest addition.

Headquartered in Boston, US, New Balance is a global powerhouse in the athletic industry. The company reported impressive worldwide sales of $7.8 billion in 2024, reflecting its strong market position and consumer appeal. New Balance prides itself on its independent status, a characteristic it has maintained since its inception in 1906. Globally, the brand employs a dedicated team of 10,000 associates, contributing to its continuous innovation and expansion across diverse markets.