New Balance Expands Bengaluru Footprint With Three New Stores

Global athletic footwear and apparel brand New Balance has significantly expanded its brick-and-mortar presence in the Bengaluru metro area, officially opening three new retail locations. These strategic new stores are situated in key commercial and residential hubs: Indiranagar, HSR, and Forum South Bengaluru, aiming to deepen the brand's connection with the city's dynamic consumer base.

Radeshwer Davar, New Balance India’s country manager, articulated the brand's excitement regarding this expansion. "We are excited to deepen our presence in Bengaluru—with our stores at Brigade Road, Indiranagar, Forum Mall, and HSR, anchoring us in a city that embodies innovation, culture, and an unwavering passion for fitness," Davar stated in a press release. He emphasized the brand's commitment to fostering inclusive fitness communities, thanking the people of Bengaluru for their enthusiastic participation in recent launch events.

Highlighting its long-term commitment to the burgeoning Indian market, the new outlets are meticulously designed to offer an immersive retail environment that seamlessly blends craftsmanship with cutting-edge technology. To celebrate the openings and engage with the local community, New Balance hosted an exclusive in-store event at its Indiranagar location, which featured an interactive brand showcase of its latest footwear and apparel collections. Furthermore, the New Balance Run Club organized a community run that attracted over 200 participants, effectively bringing the brand’s philosophy of performance and community to life.

Davar also provided insight into New Balance’s broader growth strategy in India. “Over the past year, we’ve more than doubled our retail footprint in India, and these three new stores are a strong testament to that momentum,” he added. He elaborated on the strategic vision behind these expansions, stating, "For us, it’s not just about expanding retail locations—it’s about creating experiential centres that bring innovation, performance, and style together under one roof.”

Headquartered in Boston, US, New Balance has maintained its independence since its inception in 1906, evolving into a global powerhouse in the athletic industry. The company currently employs 10,000 associates worldwide and reported a global sales total of 7.8 billion dollars in 2024. New Balance operates five athletic footwear factories in New England, US, and one in Flimby, UK, underscoring its commitment to quality craftsmanship and regional manufacturing.