New Balance Scores Second Hyderabad Store Elevating Indian Market Presence

Global athletic brand New Balance has significantly strengthened its market presence in Hyderabad with the grand opening of its second retail store in the Telangana state capital. This latest outlet is strategically located inside Inorbit Mall, complementing its existing store in the city’s prominent Sarath City Capital Mall, thereby enhancing accessibility for consumers across Hyderabad.

Radeshwer Davar, New Balance India’s Country Manager, expressed enthusiasm for the new launch, stating in a press release, “We’re thrilled to open our doors at Inorbit Mall, one of Hyderabad’s most dynamic retail destinations.” Davar further elaborated on the brand's vision, highlighting that “The launch symbolises New Balance’s commitment to fostering active, connected communities while offering consumers a premium experience that unites innovation, performance, and style.” He underscored Hyderabad's suitability for this expansion, noting the city's "growing enthusiasm for fitness and culture of community makes it the perfect city to continue our journey in India.”

To mark the occasion, the US-based brand hosted an exclusive in-store preview event. This gathering saw a notable attendance of influencers, fitness enthusiasts, and media personalities who were given an early look at the label’s latest designs and educated on its sport-inspired design ethos. The new store itself is meticulously designed to offer a holistic brand experience, aiming to seamlessly blend advanced functionality with contemporary fashion to cater to diverse customer needs.

This Hyderabad expansion is part of New Balance’s broader strategy for aggressive growth in India. The brand recently celebrated another milestone with the launch of a mono-brand outlet in a Surat shopping centre just last week. Davar emphasized this impressive trajectory, stating, “Over the past year, we’ve more than doubled our retail presence, and the Hyderabad expansion reflects our dedication to that ongoing growth.” This strategic rollout underscores New Balance’s robust commitment to capturing a larger share of the dynamic Indian athletic and lifestyle market.