Nicole Scherzinger Champions Knix's "Better Than Ever" Activewear Evolution

Knix, a leading intimate apparel brand, has officially launched its new "Better Than Ever" campaign for its latest active collection, featuring Grammy-nominated artist and recent Tony Award winner Nicole Scherzinger as its dynamic face. This collaboration aims to celebrate strength, versatility, and the continuous evolution of women, perfectly embodied by Scherzinger's own career trajectory.

The highly anticipated active collection introduces a range of pieces engineered for both comfort and performance. Key items include Knix’s signature HiTouch leggings, along with strappy bras and workout tops that incorporate stylish mesh details and strategic cutouts. Expanding beyond traditional activewear, the collection also features transitional styles such as the studio bomber, jogger, and hoodie, all crafted from the brand’s innovative new CloudCut fabric. Designed for versatility, these pieces seamlessly support light to medium workouts while also serving as comfortable streetwear or loungewear. The collection boasts a broad spectrum of colors and an inclusive size range, from XS to 4XL, ensuring options for diverse body types.

Joanna Griffiths, founder and president of Knix, shared her vision behind the new line, stating, "With this collaboration, we set out to create a collection that meets women exactly where they are – strong, dynamic, and constantly moving." She emphasized that "Every piece is built for comfort, performance, and versatility. Having Nicole bring her energy to this campaign as she reaches new heights in her career is the perfect reflection of what this collection is all about—feeling better than ever, no matter your phase in life.”

Knix first ventured into the activewear market in 2018 with the introduction of its acclaimed Catalyst Sports Bra. The brand further expanded its active range in 2021 with a notable collection launched in partnership with supermodel Ashley Graham. Leveraging its extensive expertise in bra engineering and innovative functional fabrics, Knix continues to deliver technical products that skillfully blend fashion-forward designs with superior function and a comfortable fit.

Nicole Scherzinger herself expressed her enthusiasm for the partnership. "This campaign is very meaningful to me, and working with Knix feels especially aligned," she remarked. "I have never felt stronger physically, mentally, or spiritually, and I know I'm just getting started. I'm proud to partner with Knix to celebrate this universal idea of strength and to showcase the latest collection - as someone who lives in activewear, this is some of the best product I have ever tried!”

This exciting product launch follows a period of significant growth for Knix, including the recent opening of its first New York City store in SoHo at 242 Lafayette Street. The brand also has ambitious plans for further retail expansion, with additional locations slated to open across North America through 2026, making its innovative products more accessible to a wider audience.