Olivia Dean Becomes Burberry’s New Fragrance Face
Burberry has announced rising British star Olivia Dean as the new face of its captivating fragrance, Burberry Her Parfum. This exciting partnership marks a new chapter for the iconic scent, aligning it with Dean’s vibrant and expressive artistry.
The launch of Burberry Her Parfum is accompanied by a stunning campaign filmed against the dynamic backdrop of London. The visuals seamlessly transition between the city’s bustling urban scenes and the serene beauty of its expansive parklands, following Dean as she finds creative inspiration in the graceful flight of starlings. Dean herself contributed to the campaign’s atmosphere, having penned the original soundtrack.
Speaking about the campaign and the fragrance, Olivia Dean shared, “It's all about being in the sky and feeling free,” elaborating on the sensation of “flying above everything and feeling… untouchable.” This sentiment perfectly encapsulates the spirit of Burberry Her Parfum, which is designed to empower self-expression and celebrate individuality.
Burberry Her Parfum is a bold and alluring scent, carefully constructed with a layered fragrance profile. It begins with bright and fruity top notes of cherry and pear, which then evolve into a warm and inviting heart of amber, freesia, whipped cream, and patchouli. The fragrance ultimately settles into a rich and lasting base of vanilla absolute, moss, and musk, creating a truly memorable olfactory experience.
The fragrance is presented in the signature Burberry Her bottle, now reimagined in an opaque, deep pink glass with a sophisticated matte finish. The packaging is further enhanced with delicate, flowing pink ribbons, adding a touch of elegance and femininity.
Burberry Her Parfum is readily available for purchase at leading retailers across the country, including Sephora, Ulta, Macy’s, and Nordstrom. The 100ml bottle is priced at $185, offering a luxurious indulgence for fragrance enthusiasts.
