Omega Unveils "My Little Secret" Aqua Terra Collection in Lisbon with Star-Studded Event

Swiss luxury watchmaker Omega recently hosted an exclusive event in Lisbon to unveil its latest "My Little Secret" watch collection, a captivating new line dedicated to the Aqua Terra 30 mm timepieces. The celebratory gathering took place at the elegant and exclusive BUGIO, the newest venture from the Praia Group, situated in the picturesque Oeiras Marina. Guests were treated to a meticulously crafted menu that paid homage to the rich flavours of the Mediterranean.

During the event, Omega proudly showcased all 12 models of the new Aqua Terra 30 mm collection. This diverse range offers a splendid array of colour and material combinations, designed to empower every individual to "find the style that best suits their personality," as highlighted by the esteemed Swiss manufacturer. A paramount feature across all new watches is the integration of Omega's smallest-ever Master Chronometer calibre, a testament to the brand's unwavering commitment to mechanical excellence perfectly balanced with sophisticated design.

Omega, founded in 1848 by Louis Brandt, has a storied history of innovation and precision. Today, it stands as a prominent member of the Swatch Group, with its headquarters nestled in Bienne, within the Canton of Bern, Switzerland, where German is the official language. The brand's legacy of horological artistry continues to push the boundaries of watchmaking.

The launch event attracted a distinguished roster of guests, including renowned brand ambassador Alessandra Ambrósio, the internationally acclaimed Brazilian model and actress. Omega's long-standing Portuguese friends were also in attendance, notably actors Cláudia Vieira and Ricardo Pereira. Representing Omega's international headquarters was Andrea Nunziata, Vice President of Sales, while Salomão Kolinski and David Kolinski, directors of the Tempus Group—Omega's official representative in Portugal—were present to welcome guests.

An official press release from Omega expressed profound gratitude, stating, "For Omega, it was a real honour to celebrate the launch of the Aqua Terra 30 mm collection in Portugal. It was an opportunity to bring together friends of the brand from all over the country and generate enthusiasm around this new collection." Echoing this sentiment, Alessandra Ambrósio shared her admiration for the new line, remarking, "I've always believed that true elegance lies in the small details – and this new Aqua Terra collection captures that beautifully. I'm very happy to be in Portugal celebrating this moment with Omega. Lisbon has a vibrant energy, and tonight is the perfect fusion of beauty, precision and emotion."

The "My Little Secret" global campaign, central to this launch, delves into the concept of a "discreet secret that lives inside each piece," a notion currently visible across Omega advertising and boutiques worldwide. To truly immerse its guests in this captivating universe, Omega meticulously crafted an experience in Lisbon that brought this core concept vibrantly to life.