Omnes Expands Conscious Fashion Footprint Across UK with New Regional Stores

Conscious fashion brand Omnes is rapidly expanding its physical retail footprint across the UK, building on the success of its current London pop-up on Carnaby Street. The brand has recently unveiled two new spaces in Leeds and Newcastle, with a third location in Glasgow set to open before the end of November, marking a significant push into key regional markets.

The first pop-up store outside the capital has opened its doors in Leeds, situated within the historic Victoria Quarter shopping destination. This expansive 1,362 sq ft space is designed to encapsulate Omnes’ "beauty with purpose" concept, showcasing its comprehensive collection ranging from timeless wardrobe essentials to striking occasion wear and elevated outerwear. For its initial nine-month lease, the Leeds store is envisioned as a "creative and community hub," promising a calendar of engaging in-store experiences, including personalised styling sessions and sustainability-focused workshops aimed at fostering deeper connections with local customers.

Furthering its brand presence in the North, Omnes has also established a permanent retail space within Fenwick’s flagship department store in Newcastle. This 618 sq ft concession, located on the contemporary fashion floor, presents a curated selection of the brand’s ready-to-wear and occasionwear collections. The expansion continues northwards as Omnes prepares for its upcoming Scottish debut later this month, having secured a 1,400 sq ft site in Glasgow's esteemed Princes Square.

Each new retail location will feature the brand's AW25 collection. The upcoming festive edit promises a range of "standout party dresses," distinguished by romantic lace details and luxurious fabrics, perfect for the holiday season. Additionally, Omnes' Winter Bridal Collection will be available, offering a fresh perspective on wedding attire with versatile designs intended to be cherished and worn long after the special day.

This strategic expansion is part of an ambitious ongoing plan for Omnes, with goals to launch an additional 10 to 15 spaces throughout 2026. The brand also intends to make a return to Manchester, following a "successful concession" earlier this year within Selfridges. Jordan Razavi, Omnes founder and CEO, emphasised the importance of these physical touchpoints, stating, “Creating a physical space where [our] customers can experience and engage in the entire brand world is so important for us and is why we’re heavily investing in growing our retail footprint over the next 12 months.” He further added, “We’re very excited to be back on Carnaby Street where our retail journey first began, as well as rapidly growing our presence outside of the capital. Each of our pop-ups and concessions have been designed to embody Omnes’ great design and conscious craftsmanship.”