Omnes Goes North: Sustainable Fashion Brand Launches Major Pop-Up in Victoria Leeds

As the Golden Quarter sales period (and beyond) continues to drive retail activity, predominantly digital brands are increasingly leveraging the power of pop-up stores to engage with consumers in physical spaces. Leading this trend is the sustainable fashion brand Omnes, which has strategically opened an extended temporary store at Victoria Leeds. This significant move marks Omnes's inaugural physical presence outside of London and its highly anticipated debut in the north of England, signaling an important phase of expansion for the brand.

Opening its doors on November 3rd and set to welcome customers until the end of July 2026, the expansive 2,800 sq ft Victoria Quarter store provides a comprehensive showcase of Omnes’s diverse collection. Shoppers will have the opportunity to explore the brand’s full range, including its latest autumn/winter collection, a specially curated partywear edit, and Studio Omnes, its newly launched line of elevated knitwear. Omnes founder, Jordan Razavi, expressed the brand's enthusiasm for this new venture, stating, "Opening in Leeds allows us to meet our customers where they are, and to bring the world of Omnes to life to a whole new audience."

This strategic expansion by Omnes underscores a broader shift towards purpose-led retail, a sentiment echoed by Rachel Bradburn, Head of Leasing for centre operator Redical. Bradburn highlighted, "Omnes embodies the new generation of purpose-led retail - sustainable, design-driven and community-minded. Their decision to debut outside London with us at Victoria Leeds reinforces the destination’s appeal as a northern first for exciting, forward-thinking brands." She further emphasized the crucial role of temporary retail spaces in Victoria Leeds's curation strategy, explaining, "Pop-ups are an important part of how we curate and evolve Victoria Leeds - they allow us to stay agile, test new ideas and bring fresh energy to the destination. Omnes is a brilliant example of how short-term retail can create long-term connection."

Omnes's arrival is part of a series of notable brand signings for Victoria Leeds, reinforcing its status as a premier retail destination attracting innovative and sought-after names. The sustainable fashion brand joins a growing roster that includes established jeweller Dinny Hall and contemporary fashion brand Wax London, collectively enhancing Victoria Leeds’s dynamic and evolving retail landscape.