Onitsuka Tiger expands into fragrance with debut collection Wearing Quiet Radiance.

Japanese footwear and sportswear brand Onitsuka Tiger is making its debut in the fragrance world with the launch of its first collection of scents. The collection features four distinct fragrances, simply named 'One,' 'Two,' 'Three,' and 'Four.' This eau de parfum line, titled 'Wearing Quiet Radiance,' symbolizes the beauty of contrast and was meticulously conceived by world-renowned perfumer Mark Buxton.

According to a brand statement, the fragrances draw inspiration from the core elements that define Onitsuka Tiger's heritage: the fusion of traditional craftsmanship with modern innovation and contemporary design. The entire production process for the fragrance line—from the selection and extraction of raw materials to blending and bottling—takes place exclusively in Grasse, Provence, recognized globally as the world's perfume capital.

The collection is designed to evoke a sense of stillness, allowing wearers to reconnect with their inner essence. The fragrances are presented in elegant, bright-yellow bottles, which reflect the brand's distinctive color palette. The new line is available for purchase in Onitsuka Tiger stores and through the Japanese brand's official website.

Onitsuka Tiger One begins with invigorating notes of green and mint, followed by lemon and mandarin. The heart of the fragrance blossoms with white florals and jasmine, while a base of patchouli, leather, and guaiac wood adds depth and resonance. Onitsuka Tiger Two opens with bergamot and lemon, transitioning into a heart of geranium and frankincense. The scent concludes with a sensual base where velvety musk and sandalwood envelop the skin.

Onitsuka Tiger Three showcases the spicy, citrus nuances of angelica, leading to a core featuring violet and marine notes. The fragrance gently unfurls with a smoky and spicy finish. Finally, Onitsuka Tiger Four immediately captures attention with peppermint and bergamot, complemented by a bold accent of absinthe and nutmeg. As the scent evolves, vanilla and vetiver add depth before ending with the crystalline clarity of citrus notes.

Founded in Kobe in 1949 by Kihachiro Onitsuka, the Japanese label initially focused on producing basketball shoes before expanding into a lifestyle brand. Following a merger in 1977, Onitsuka Tiger became part of the Asics group, further solidifying its presence in the global market.

Onitsuka Tiger continues to rely primarily on its Asian operations, particularly in China and Japan, although both Europe and the US are gaining momentum in its business strategy. Brand president Ryoji Shoda noted that the company generated revenue of 120 billion yen (€705 million) last year, nearly doubling the figure from six years prior. Sales of its heritage range remain central to the brand's profitability, accounting for the bulk of its revenue.