ONLY Vienna Showroom Opens To Boost Bestseller's Central European Wholesale

ONLY, the prominent womenswear and denim label and the largest brand within the Danish Bestseller Group, is significantly expanding its B2B footprint in Austria with the inauguration of a new state-of-the-art showroom in Vienna. This strategic move, part of the brand's global presence of 700 stores, underscores the escalating importance of the Central European market and its commitment to strengthening its wholesale business.

The newly unveiled showroom is strategically situated within Bestseller's Vienna headquarters, specifically at the 'Region East' office located at Sieveringstraße 245. Designed to revolutionize the B2B shopping experience, the facility integrates cutting-edge digital tools. These innovations are set to provide retail partners with unparalleled clarity, enhanced payment transparency, and superior budget control, ensuring a highly professional environment where the product remains the undisputed focal point.

The grand opening ceremony drew a diverse crowd of retail partners from across Europe, all eager to participate in this significant milestone. Guests were treated to an exclusive tour of the impressive new premises, followed by an exciting preview of ONLY's latest collections. The evening culminated in a delightful dinner amidst the picturesque Viennese vineyards, providing a perfect close to the event.

Thomas Ott, Country Manager for Austria & North Eastern Europe, emphasized the strategic vision behind this expansion: "With the new showrooms in Vienna, we are strengthening our presence in the region and offering our partners an experience-oriented sales area that enhances the shopping experience. This underlines the growing importance of ONLY and creates the best conditions for successful cooperation." His statement highlights the brand's dedication to fostering robust and productive partnerships.

Beyond the new Vienna location, ONLY already offers attractive sales areas equipped with advanced digital tools in its Salzburg showrooms. This dual presence, complemented by a continuous integration of innovative digital solutions, reflects the brand's intensified focus on nurturing and expanding its valuable retail partnerships across the region.