Our Legacy Expands Parisian Footprint with Dual Printemps Haussmann Concessions

Our Legacy is significantly strengthening its presence in France with the unveiling of two new permanent concessions at the prestigious Printemps Haussmann in Paris. One space is exclusively dedicated to women's collections, while the other caters to men's. This landmark establishment within a major Parisian department store is amplified by a large-scale advertising campaign, prominently featured across all Printemps window displays since October 15th. The campaign, expertly shot in New York, captures an urban dialogue between Paris and New York, showcasing street-cast models and close friends of the brand.

The design of these distinctive new retail spaces, a collaborative effort between Our Legacy’s Creative Director Cristopher Nying and the architecture firm Profan, profoundly embodies the brand's core aesthetic DNA. They express a constant and compelling tension between classicism and singularity, a hallmark of Our Legacy. The material palette, featuring stainless steel, translucent polycarbonate sheets, and rigid, industrial-looking plastic, articulates the refined restraint and experimental spirit that are synonymous with the acclaimed Swedish label.

Founded in Stockholm in 2005 by Jockum Hallin, Cristopher Nying, and Richardos Klarén, Our Legacy has steadily risen to become one of Europe’s most influential niche fashion labels. Originating from a graphic T-shirt project, the brand meticulously evolved, first establishing a highly recognizable menswear line before expanding its offering to include womenswear and genderless design concepts in 2018. The brand's distinctive appeal is underpinned by its signature minimalist approach to design.

Further solidifying its commitment to sustainability and innovative design, Our Legacy launched its "Work Shop" initiative in 2016. This creative laboratory is dedicated to the experimental practice of upcycling and recycling textile offcuts, leading to the creation of unique limited collections. The Work Shop has also been the fertile ground for numerous prestigious collaborations, partnering with renowned entities such as Stüssy, Emporio Armani, Converse, and Artek, showcasing its diverse creative reach.

Today, Our Legacy operates a strategic and selective global network, comprising its own standalone boutiques, dedicated concessions, and carefully chosen partner retailers. The brand boasts two stores in its home city of Stockholm, alongside individual locations in Berlin and London. Its Asian presence is robust, with four concessions within the Hyundai Department Store in Seoul and a prominent store at Parco in Tokyo. Recent expansion includes a successful launch at Nordstrom Men’s in New York, and a temporary concession is currently active at Harrods in London, slated to run until December 2025.

Backed since late 2024 by a minority investment from LVMH Luxury Ventures, Our Legacy is actively consolidating its unique hybrid business model, which skillfully integrates direct-to-consumer sales, selective distribution, and an ever-growing international footprint. While the brand refrains from disclosing its most recent revenue figures, it reported an impressive €43.6 million in 2023 and has indicated continued growth throughout 2024. Our Legacy is now embarking on an ambitious new phase of global expansion, characterized by the progressive opening of flagship stores worldwide.

In line with this expansive vision, Our Legacy’s significant arrival at Printemps Haussmann, coupled with the establishment of a dedicated company in France, powerfully symbolizes this profound ambition to further expand its influence and operations within one of the fashion industry's most pivotal global cities.