Outerwear Brands Redefine Style Through Coveted New Season Collaborations
The dawn of a new season marks a pivotal moment for fashion brands, particularly those specializing in outerwear. Collaborations have emerged as a strategic avenue for these labels to introduce exclusive pieces, captivating consumer interest and offering fresh perspectives on their core collections.
Italian heritage brand K-Way, renowned globally for its iconic windbreakers since 1965, has once again joined forces with the elegant French fashion house Soeur. Known for its sophisticated and feminine collections, Soeur collaborates with K-Way to present an exclusive nine-piece capsule. This line notably features the iconic Pradel trench coat, reissued in two versatile new shades: classic khaki and deep navy. Crafted from recycled nylon, the collection seamlessly blends technical performance, robust durability, and contemporary style, with prices ranging from €85 to €375. Balancing practicality with refined elegance, these pieces are available both online and in the boutiques of both brands.
Building on the success of their initial partnership, Pyrenex and Wildside Yohji Yamamoto are returning with a compelling, concept-led project. This collaboration centres around the innovative new "Soulere" jacket, which launched on September 17, 2025. This exceptionally lightweight windbreaker is offered in two distinct colors: a modern transparent and a classic black. Demonstrating Pyrenex's technical prowess fused with Wildside's creative aesthetic, the jacket is constructed from ultra-light, water-resistant, and windproof fabric. Designed with a straight, contemporary silhouette, it integrates effortlessly into any wardrobe. The "Soulere" jacket is available in sizes from XS to L and retails for €306. Shoppers can find it online via the Wildside and Pyrenex websites, at Yohji Yamamoto boutiques in Paris (Rue du Louvre) and London (Savile Row), and at the Pyrenex boutique on Rue du Temple in Paris.
In another exciting alliance, Flotte, a specialist in eco-friendly rainwear, has partnered with French label Make My Lemonade. Founded by Lisa Gachet and celebrated for its cheerful and vibrant style, this collaboration yields a bright and highly functional capsule collection. The line, featuring two new rainwear pieces and a coordinating hat, is set to launch on September 26, 2025. These unisex pieces, designed to appeal to a broad audience, will be available in sizes XS to XXL, with prices ranging from an accessible €19.99 to €149. The collection can be purchased through both brands’ websites and in their respective stores.


