Pandora's Oxford Circus Store Blooms with Clym Evernden's London Love and Exclusive Charm

Global jewellery powerhouse Pandora has unveiled a captivating new artistic collaboration, showcasing a bespoke artwork titled ‘To London, With Love’. This creation, developed in partnership with acclaimed British artist Clym Evernden, is now prominently featured at Pandora’s newly re-opened Oxford Circus flagship store, coinciding perfectly with the buzz of London Fashion Week.

The essence of this exciting collaboration revolves around shared values of ‘love, London, and self-expression’. These themes resonate deeply with both Pandora’s brand philosophy and Evernden’s distinctively expressive artistic style, bringing a vibrant and personal touch to the retail space. The partnership aims to encapsulate the spirit of the city and the individuality that Pandora champions.

Visitors to the revamped Oxford Circus store are invited to immerse themselves in the "To London, With Love" artwork. Enhancing this unique experience, Pandora has also released a limited-edition charm, exclusive to this location. This special charm features Evernden’s artistic interpretation of the iconic King’s Guard and comes accompanied by a collectable postcard. Available in both silver and gold, this highly sought-after charm is a store-exclusive item and will only be available while stocks last, making it a truly unique keepsake for collectors and fans.

The collaboration will reach its pinnacle with a dynamic live activation on 21 September. On this date, Clym Evernden himself will take centre stage in the Oxford Circus store window, delivering a special mural drawing performance. This live artistic spectacle is scheduled to take place between 1pm and 5pm, offering shoppers and art enthusiasts a rare opportunity to witness the artist’s creative process firsthand.

Nicole Clayton, General Manager at Pandora British Isles, expressed her enthusiasm for the partnership, stating: “This collaboration with Clym Evernden beautifully brings Pandora’s values of creativity, culture, and self-expression to life. Oxford Circus is more than just a store; it is a vital showcase at one of the world’s most iconic retail intersections. We are immensely proud to cultivate an experience here that masterfully fuses art and jewellery, inspiring our cherished customers.”