Paris Fashion Summit to Chart Global Export Strategies for Brands
The highly anticipated "Welcome on Board - Mode & International" event is set to take place in Paris on November 20. This full-day gathering is meticulously designed to serve as a pivotal platform for assessing and formulating new export strategies specifically tailored for fashion brands navigating the complexities of global markets. The event anticipates a significant turnout, with over 250 participants expected, including prominent figures such as brand founders, CEOs, and senior executives responsible for international expansion, exports, e-commerce, and direct retail, alongside influential international fashion buyers.
This collaborative initiative is jointly organised by a comprehensive array of leading French industry associations and public bodies, underscoring a unified commitment to fostering international growth within the fashion sector. Key organisers include the Women's Ready-to-wear Federation, Promas International, the Association of Apparel Producers, the Knitwear and Lingerie Federation, the Fashion and Haute Couture Federation, UFIMH, DEFI, the French Footwear Federation, CCT, Francéclat, and Entreprises France. This broad partnership ensures a diverse and authoritative perspective on the challenges and opportunities in global fashion trade.
The day's extensive programme is structured around a series of insightful conferences and practical workshops, all aimed at empowering brands to strengthen and expand their international footprint. Key conference sessions will delve into critical topics such as the profound impact of geopolitics and evolving market transformations on international trade, as well as the ever-changing expectations of international buyers. The impressive line-up of speakers features representatives from renowned international entities including Kirna Zabête (USA), Guffanti (Italy), Hankyu Hanshin (Japan), and Attica (Greece). They will be joined by celebrated French industry experts such as Michaël Azoulay, founder and CEO of American Vintage; Caroline Goiffon, managing director of Statement Paris; Louis-Gabriel Nouchi, designer at LGN; Claire Bismuth, COO of Coperni; Lisa Nakam, managing director of Jonak; and Mathieu Grodner, president of Simone Pérèle.
The afternoon segment of the event will shift its focus to highly practical workshops, addressing crucial operational aspects of international expansion. These sessions will cover essential topics like customs regulations and logistics, strategies for ensuring brand security in the digital age, advanced finance solutions, and identifying new market opportunities. Furthermore, participants will gain valuable insights into lean growth strategies, learn how to effectively deploy sustainable international direct-to-consumer (D2C) approaches, and explore the transformative potential of artificial intelligence (AI) and data analytics in optimising global performance.
Ultimately, "Welcome on Board" is strategically designed to offer a unique blend of theoretical analysis and practical application. By combining in-depth market data assessments with the real-world experiences of successful brands, complemented by hands-on workshops, the event provides participants with a robust toolkit. This comprehensive approach aims to equip attendees with the knowledge and resources necessary to kickstart, consolidate, or significantly accelerate their international expansion efforts within the perpetually dynamic global fashion environment.
