Paris/64 Opens First International Boutique in SoHo Elevating Its Global Luxury Ambitions

Spanish luxury brand Paris/64 is making a significant stride in its global expansion, with the imminent opening of its inaugural international boutique this December in New York City. This marks a pivotal moment for the brand, establishing a physical foothold in one of the world's most influential fashion capitals.

Located at 465 Broadway in Manhattan's vibrant SoHo neighborhood, the new 160-square-metre space is meticulously designed to encapsulate Paris/64's core philosophy of quiet luxury and unparalleled attention to detail. Visitors to the store will experience an immersive expression of the brand, characterized by the harmonious blend of fine materials, clean architectural lines, and a warm, inviting atmosphere, reflecting the label's refined aesthetic.

The debut of the New York boutique serves to significantly reinforce Paris/64’s already robust presence in the United States market. The U.S. currently accounts for a substantial 35 percent of the company’s global revenue, underscoring the strategic importance and existing demand for the brand within the American landscape.

José María Pozas, CEO of Paris/64, expressed profound enthusiasm regarding the new venture. "New York is a dream come true. Coming to a city that inspires both fashion and creativity has been an exciting challenge,” he stated. Pozas further highlighted the extensive effort invested, noting, “This project has taken more than a year of intense work, in which a team of more than 50 people have thrown themselves into with enthusiasm and commitment.”

This SoHo opening is not merely a single store launch but a cornerstone of Paris/64’s ambitious international growth strategy. Following its New York debut, the brand is already in preparations to unveil additional flagship stores in other key global markets, including Paris and Tokyo, further solidifying its presence and elevating its international profile on the world stage.