Pinterest Taps Beth Horn to Lead Southern European Growth

Pinterest has announced the appointment of Beth Horn as its new Vice-President for Southern Europe, entrusting her with the crucial responsibility of overseeing operations across the United Kingdom, Ireland, France, Italy, and Spain. This strategic leadership move highlights Pinterest's dedication to reinforcing its presence and fostering growth within these key European markets.

Beth Horn brings a wealth of relevant experience to her elevated role. She previously served as the business director for the UK market at Pinterest, having joined the company in June 2024. Prior to her time at Pinterest, Horn held the position of director of sales at Spotify. Her extensive professional background also includes a distinguished twelve-year tenure at Meta, where she occupied various director roles across the industry, retail, and commerce sectors, demonstrating a deep expertise in digital strategy and advertising.

Cécile van Steenberge, Pinterest's International Vice-President, underscored the significance of Horn's appointment. "As we step up our international efforts, Beth will draw on her extensive experience to advance our strategy," van Steenberge stated. She further emphasized Horn's "proven ability to bring teams together and deliver results for our advertising partners," asserting that this positions Pinterest ideally for its forthcoming stage of growth. The company is celebrating its ninth consecutive quarter of audience growth and remains steadfast in its commitment to showcasing Pinterest's unique appeal to brands, thereby attracting them to the platform.

This leadership announcement comes on the heels of robust financial performance for Pinterest, marked by an impressive 41% jump in revenue. The platform's global reach is substantial, with nearly 83% of its users located outside the United States in the third quarter. Launched in San Francisco in 2010, the inspiration-focused social network has expanded significantly, now boasting half a billion monthly active users. Two years ago, Pinterest initiated a targeted "charm offensive" aimed at luxury brands, strategically highlighting its young and affluent audience, a testament to its evolving market approach.