Piquadro and Ducati Unite for Stylish Capsule Collection
The new Piquadro store at 8 Corso Matteotti in Milan, Italy, recently became the stage for a significant collaboration as Marco Palmieri, CEO of the Bologna-based Piquadro group, and Claudio Domenicali, CEO of Bologna-based motorcycle manufacturer Ducati, officially unveiled their first jointly created capsule collection. The launch event was further distinguished by the presence of Ducati test rider Michele Pirro, whose attendance subtly underscored the inherent sporting ethos of this exciting partnership.
This inaugural collection is meticulously crafted to embody the shared core values of design and performance that define both companies. It features two distinct roll-top backpacks, fashioned from a durable rubberised fabric, alongside special editions derived from Piquadro's popular Corner line. The range is completed by three sophisticated trolley cases: two constructed from resilient polycarbonate, and a premium aluminium model, produced as a highly exclusive, numbered limited edition of just 300 pieces. Each item across the collection boasts innovative technical materials, refined finishes, and a palette of distinctive colours, reflecting a commitment to both aesthetics and functionality.
Marco Palmieri, President and CEO of Piquadro, expressed immense pride in the venture, highlighting the synergy between "two iconic brands rooted in the Motor Valley, the cradle of Italy’s passion for motoring." Palmieri elaborated, stating that "Ducati and Piquadro represent people who live with energy, style, and dynamism." Shifting focus to future business strategies, the entrepreneur revealed ongoing exploration of motor-related deals. He also announced that the Piquadro group's first major announcement for 2026 will be the opening of a The Bridge store in Milan's prestigious Galleria Vittorio Emanuele, following a successful tender. Prior to this, The Bridge and Piquadro are set to open a premium store at Milan Central Station in December, with Lancel planning two openings in France and one in Indonesia for February.
Piquadro is well-acquainted with high-profile collaborations within the automotive and motorsport sectors, having previously partnered with esteemed names such as Lamborghini, Maserati, and the Visa Cash App RB Formula 1 team. This collaboration with Ducati is described as a natural progression of this established history. Claudio Domenicali, CEO of Ducati, echoed this sentiment, characterising the partnership as "born from a natural sharing of values, a perfect meeting between the excellence of Italian design and the innovative spirit of the two companies." He expressed confidence that the collection "will be highly appreciated by motorsport and travel enthusiasts." Domenicali also noted that this marks the second chapter of collaboration between the two Emilia-Romagna companies, following an initial project last January, indicating a strong and continuing partnership.
Domenicali further elaborated on the collection's appeal, confirming its "unisex designs." He observed a notable increase in "many more women interested in motorsport than there used to be," attributing this in part to the MotoGP World Championship evolving beyond a purely technical spectacle. He suggested it has become "something to follow behind the scenes; the riders’ lives and their passions have become a theme," resonating with a broader audience. Ducati's CEO also underscored the brand's discerning approach to collaborations, stating they are "very selective... because we believe that the brand should be used with great care and attention, only for well-executed projects like this one."
