PO.P Taps Retail Veteran Gwynn Milligan to Drive Global Expansion

PO.P, the acclaimed Swedish childrenswear brand, has announced a significant strategic appointment with Gwynn Milligan joining its board as a non-executive director. This move is designed to provide robust support for the brand's ongoing growth initiatives and ambitious international expansion plans.

Milligan's arrival is set to infuse the PO.P board with "significant retail and sector-specific expertise," given her impressive career spanning over three decades in international retail. Her extensive experience includes senior leadership roles across diverse global markets such as EMEA, North America, Australasia, India, and Brazil, underscoring her broad understanding of varied retail landscapes.

Most recently, Milligan served as the Chief Executive Officer of British childrenswear retailer JoJo Maman Bébé, where she was instrumental in "leading the company through a significant digital transformation." Prior to this pivotal role, her career highlights include holding key commercial and leadership positions, such as Commercial Director at global fashion giant ASOS and Managing Director of Fashion at major sports and fashion retailer JD Sports.

Johan Conradsson, Acting Chairman of PO.P, commented on the timely nature of the appointment, stating that Milligan arrives "at this pivotal moment in our brand’s evolution." He further elaborated on her value, noting: "With her proven track record of driving digital transformation, international expansion and commercial growth at leading children’s and fashion retailers… Gwynn brings exactly the strategic know-how we need as we accelerate our growth in the UK and beyond."

Conradsson expressed strong confidence that Milligan’s expertise in scaling retail operations and her ability to build "customer-first brand propositions" will be instrumental. He concluded that her addition means PO.P is now "better equipped than ever to convert PO.P’s premium heritage into measurable market growth," signaling a bright future for the brand’s global ambitions.