Prada Group Surges to 4 Billion Euros Revenue Driven by Uninterrupted Growth

The Prada Group has reported robust financial results for the first nine months of 2025, achieving net revenue of €4 billion, marking a significant 9% increase at constant exchange rates. This impressive performance extends the Group's streak of uninterrupted growth to 19 consecutive quarters, underscoring its consistent market strength. The retail channel was a primary driver, contributing €3.6 billion in sales, also up 9%, fueled by strong like-for-like growth and a continued focus on full-price sales across all regions. The third quarter alone saw an 8% rise in group revenue and a 7.6% increase in retail sales, a notable achievement given the challenging comparison base of an 18% growth recorded in the third quarter of 2024.

While the Group's overall performance was strong, brand-specific results presented a nuanced picture. Prada's revenue demonstrated an acceleration in the third quarter compared to the previous quarter. However, its retail sales experienced a slight decline of 1.6% over the first nine months of the year, narrowing to a 0.8% decrease in the third quarter. In contrast, Miu Miu continued its remarkable four-year positive trajectory, with revenue soaring by 41% over the nine-month period and a substantial 29% increase in the third quarter, even against an exceptional comparison base that saw a 105% surge in Q3 2024.

Patrizio Bertelli, the Prada Group's chairman and executive director, commented on the results, stating, "The consistency of our results, in a complex macroeconomic environment, confirms the strength of our brands and the soundness of our strategy. We continue to focus our business on creativity, outstanding products, and craftsmanship, essential foundations for lasting relevance and sustainable growth. These principles will continue to guide us as we navigate an ever-evolving environment with confidence, discipline and a sense of responsibility."

Andrea Guerra, the Group's chief executive officer, echoed this sentiment, adding, "Our performance testifies to the integrity of our brands and the diligent, robust execution of our teams. Despite the still challenging environment, we remain confident in our growth path, investing in products and experiences that excite our customers and pursuing excellence with agility and flexibility."

Geographically, the Prada Group recorded double-digit growth across several key regions over the nine-month period. Asia-Pacific saw a 10% increase, with encouraging signs of improvement in mainland China during the third quarter. The Middle East delivered robust growth of 21%, while Europe posted a positive performance with a 6% increase, supported by both domestic consumption and a resurgence in tourism. The Americas achieved solid progress with a 15% increase, demonstrating a sequential acceleration in the third quarter. In Japan, revenue rose by 3% after a 2024 marked by exceptional tourist inflows, with the third quarter showing a notable improvement.