Rare Beauty and BÉIS Launch "Beauty On-the-Go" Collection Inspired by Travel and Friendship
A highly anticipated collaboration has been officially unveiled, bringing together two powerhouse brands: Rare Beauty and BÉIS. The duo has joined forces to release a limited-edition "Beauty On-the-Go" collection, a partnership that was excitedly announced across their verified Instagram and TikTok platforms. This special collection marks a significant moment as it unites the vision of their respective founders, Selena Gomez and Shay Mitchell, who are not only successful entrepreneurs but also longtime friends. Both expressed their genuine excitement online, underscoring a shared passion for both the world of beauty and the spirit of travel, which forms the core inspiration behind this innovative collection.
The "Beauty On-the-Go" collection is thoughtfully curated, featuring three essential items designed to cater to the needs of modern travelers and beauty enthusiasts alike. The collection includes the compact Blush Case, priced at US$28, the practical Makeup Brush Pouch, available for US$24, and the more spacious Large Cosmetic Pouch, retailing at US$74. Each piece within the collection seamlessly integrates BÉIS’s renowned functional travel design principles with Rare Beauty’s signature minimalist aesthetic, creating accessories that are both stylish and exceptionally practical for everyday use and adventures far afield.
Attention to detail is evident in the thoughtful features incorporated into each item. The Blush Case, for instance, is equipped with a convenient built-in mirror for on-the-go touch-ups and a key clip, ensuring your essentials are always within reach. The Makeup Brush Pouch is designed with elastic loops to keep brushes organized and a wipe-clean lining for easy maintenance, a crucial feature for any beauty tool holder. The largest item, the Large Cosmetic Pouch, boasts an array of sophisticated features including dedicated brush holders, adjustable dividers to customize storage, and a particularly noteworthy insulated pocket—a detail prominently showcased in Rare Beauty’s official TikTok video, highlighting its utility for sensitive products.
The entire BÉIS × Rare Beauty collection draws its vibrant inspiration from Rare Beauty’s best-selling Soft Pinch Liquid Blush, specifically the beloved shade "Worth." This connection imbues the collection with a sense of joy and optimism. As described across both brands’ social media channels, the collection is ingeniously "designed for early drives, unexpected detours, jet lag, wrong turns, and every mile in between," perfectly encapsulating the unpredictable yet exciting nature of travel and daily life, all while keeping your beauty essentials perfectly organized and accessible.
Fans and travelers eager to get their hands on this unique collaboration won't have to wait much longer. The BÉIS × Rare Beauty collection is scheduled to launch on November 3. This limited-edition release will be exclusively available online, ensuring a streamlined shopping experience. Customers will be able to purchase the collection directly from rarebeauty.com and beistravel.com, making it convenient to acquire these must-have travel and beauty accessories from the comfort of their homes.
