Reebok and Dove Celebrate Women's Resilience with "Reborn in My Kicks" Collection

Sportswear powerhouse Reebok has joined forces with personal care brand Dove to launch an inspiring new collection and campaign titled “Reborn in My Kicks.” This unique collaboration aims to celebrate the unwavering strength of women and foster deeper consumer connection by sharing compelling narratives of resilience and triumph.

At the heart of the "Reborn in My Kicks" initiative is Reebok’s enduring belief in strength that transcends physical prowess. Arjun Ramamoorthy, Reebok India’s Brand Head, articulated this vision, stating, “At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down.” He added that the campaign is a celebration of women who rebuild themselves with courage and grace. The partnership with Dove is designed to extend this powerful message beyond the realm of sport and embed it within cultural conversations, underscoring that resilience is beautiful and every mark of struggle is, in fact, a mark of strength.

A central feature of this collaboration is a distinctive line of white sneakers adorned with intricate cracked-style gold lines. This design draws profound inspiration from Kintsugi, the ancient Japanese art form of repairing broken pottery with liquid gold. According to the brands, this artistic choice powerfully symbolizes the act of finding beauty and renewed strength in the process of overcoming struggles and adversities, transforming imperfections into unique badges of honor.

The "Reborn in My Kicks" sneakers are now available for purchase both online and in select Reebok retail stores across major Indian cities, including Mumbai, Bengaluru, and Delhi. To further enrich the consumer experience and educate them about the campaign's core symbolism, shoppers who purchase the sneakers in-store are invited to participate in exclusive Kintsugi workshops. These sessions offer a unique opportunity to learn about the ancient art form and appreciate its deeper meaning of repair and resilience.

From Dove’s perspective, the campaign resonates deeply with their brand ethos. Sairam Subramanian, Vice President of Hair Care at Hindustan Unilever Limited, highlighted the broader impact, noting, “’Reborn Stronger’ is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit.” He emphasized that the world of sports is replete with stories of individuals who overcome adversity to emerge stronger. Through this collaboration with Reebok, Dove aims to elevate this philosophy beyond personal care and embed it within popular culture, championing women who transform every setback into a source of strength. This partnership also mirrors Dove’s own evolution as a brand rooted in science, care, and empowerment, making the alliance a perfect thematic fit.