Reformation and Camille Rowe Ignite Paris with Chic Capsule Collection Launch

Los Angeles-based fashion label Reformation is set to make a significant entry into the French market, celebrating the grand opening of its first Parisian boutique with an exclusive capsule collection designed in collaboration with French-American style icon, Camille Rowe. This highly anticipated partnership aims to fuse quintessential French elegance with American boldness, marking a new chapter for the brand in the heart of the fashion capital.

The 'Reformation + Camille Rowe' capsule collection, comprising 20 limited-edition pieces, is slated for an online and in-store debut on October 20. This collaboration serves as a prelude to Reformation's physical expansion into France, with its inaugural Parisian store scheduled to open its doors in early November at 20 Rue des Francs-Bourgeois. The collection is designed to be both sensual and sophisticated, reflecting Rowe's unique style and bicultural heritage.

Camille Rowe, a celebrated model and actress, embodies the transatlantic spirit that defines this collection. Born to an American mother and a French father, she has navigated her life between the vibrant cities of New York and Paris before settling in Los Angeles. Since launching her career at 18, Rowe has graced campaigns for prestigious brands such as Chloé, Gucci, and Dior, and has expanded her repertoire into acting, with recent credits including *Sous Emprise* (2022) and the upcoming *Un Mariage sans Fin* (2025).

Reformation, often affectionately known as ‘Ref,’ has cultivated a devoted following since its inception in 2009. The brand's remarkable success is underpinned by its steadfast commitment to an eco-conscious and accessible approach, which resonates deeply with its audience. By skillfully blending contemporary design with high-quality, sustainable materials and universally flattering silhouettes, Reformation empowers women to exude elegance and individuality without compromising their values.

This capsule marks the second collaboration between Reformation and Camille Rowe, building on a successful prior partnership. The new wardrobe features an array of versatile garments, including dresses, lingerie-inspired pieces, and a "perfect" bag, all meticulously designed to seamlessly transition from everyday wear to glamorous evening soirées. The collection's core intention is to distill the elusive French "je-ne-sais-quoi" and marry it with an undeniable American confidence.

The 'Reformation + Camille Rowe' collection will be available for purchase online and in all Reformation stores starting October 20. Following its initial launch, the collection will also be accessible at the brand's new Paris boutique from its early November opening. The 20 limited-edition pieces will be offered in sizes ranging from XS to XL, with some items extending beyond this range, and are priced between €98 and €548, offering a spectrum of options for diverse preferences.