Regatta Goes All In With Massive 185% Ad Spend Boost for 2025 "Getta Regatta" Campaign

Regatta Great Outdoors, a leading specialist in outdoor clothing, is significantly expanding its television advertising strategy for 2025 with a brand-new campaign titled "It's Time To Getta Regatta." This ambitious initiative builds upon the "successful" ad campaign from the previous year, demonstrating a strong commitment to increasing brand visibility and engagement across various platforms.

The company has announced a substantial 185% year-on-year increase in its investment, a move that directly reflects the "success and impact" of its 2024 campaign across the entire business. Last year's advertisement reportedly resonated strongly with Regatta's core customer base, especially families. The new campaign aims to continue this momentum, focusing on driving footfall to retail stores, increasing traffic to digital channels, and amplifying overall brand visibility and awareness.

At the heart of the new campaign is an engaging TV ad set to an "uplifting" soundtrack. The Video on Demand (VOD) component showcases a diverse mix of friends, families, and individuals enthusiastically embracing various aspects of nature, from muddy puddles to challenging peaks. Produced by Velvet Film Productions, the ad aligns with Regatta's refreshed creative direction, which includes a complete update of its brand and e-commerce imagery. It places a strong emphasis on storytelling, illustrating various ways to style products and authentically reflecting how real customers wear Regatta apparel.

The campaign's 30-second ads will air on Sky AdSmart and VOD platforms from October 18 to November 30, strategically aligning with key seasonal moments, including a significant focus on Black Friday. Beyond television and video, Regatta is adopting a comprehensive omnichannel approach. The campaign will also leverage radio and programmatic advertising, alongside a full rollout across web, email, PR, social media, influencer partnerships, and affiliate channels. To further amplify its launch, an exclusive celebration event is planned for Regatta Members, influencers, and press.

Demonstrating its intent to reach the widest possible audience, the new campaign is also expanding its geographical footprint. It will additionally run across the North of England, Scotland, Northern Ireland, and the Republic of Ireland, projected to increase household reach by an impressive 242%.

Helen Monks, Marketing Director of Regatta Ltd, elaborated on the campaign's vision: “With our new Sky AdSmart and Video on Demand campaign, we wanted to show the many ways our customers wear and enjoy Regatta — through stories of active adventure, family moments, and carefree confidence, whatever your age. By combining household-level targeting with the flexibility of on-demand platforms, we’re reaching consumers where they’re most engaged, bringing to life the freedom and versatility of our outdoor offering. It’s about inspiring people to get outside and make every day an adventure, no matter the weather.”