Reliance Brands brings Italian fashion house Max&Co to India with first Mumbai store in 2026

Reliance Brands Limited (RBL) has successfully secured a long-term master franchise agreement to introduce the renowned Max&Co fashion brand to the Indian market. This significant partnership will see the launch of the first Max&Co store in Mumbai in early 2026, marking a pivotal moment for contemporary women's fashion in the country. Following this debut, RBL plans a comprehensive national roll-out, establishing the brand's presence in key metropolitan cities across India.

Max&Co, a distinguished part of the Max Mara Fashion Group, is celebrated for its modern Italian ready-to-wear and accessories. Isha Ambani, Executive Director of Reliance Retail Ventures Limited, highlighted the brand's appeal, stating, “Max&Co embodies a bold, modern expression of femininity– dynamic, joyful, and unapologetically individual– a spirit that deeply resonates with the evolving style and confidence of Indian women.” She further emphasized that its unique blend of Italian design heritage and youthful energy is expected to attract considerable interest. The upcoming Indian stores will feature Max&Co’s full collection, alongside its popular seasonal ‘&Co.llaboration’ capsule lines, offering a diverse and exciting range to consumers.

Commenting on the collaboration, Maria Giulia Prezioso Maramotti, Max&Co’s Brand Divisional Director and a Max Mara Fashion Group Board Member, expressed her enthusiasm. She noted, “We are pleased to join forces with Reliance Brands, whose strong experience in building and nurturing global premium brands makes them an ideal match for Max&Co in the region.” Maramotti further described India as a vibrant and forward-thinking market that shares Max&Co’s passion for creativity, style, and self-expression. The brand’s future mission in India is to inspire a new community of women who embrace confidence, curiosity, and a cool, modern attitude.

This strategic partnership is set to capitalize on the escalating demand for modern luxury and global fashion among Indian consumers. Founded in 1986, Max&Co boasts a significant international footprint, distributed through more than 400 stores worldwide and a robust online presence. Its entry into India via Reliance Brands Limited signals a promising new chapter for high-end fashion accessibility in the subcontinent.