Revlon Taps Beauty Veteran Amber Garrison to Lead Elizabeth Arden and Global Fragrance

Revlon Taps Beauty Veteran Amber Garrison to Lead Elizabeth Arden and Global Fragrance

Revlon has announced the strategic appointment of Amber Garrison, a highly experienced beauty executive with over two decades in the industry, to pivotal leadership roles. Garrison will now spearhead the iconic Elizabeth Arden brand and take charge of the company’s global fragrance category, marking a significant move for Revlon’s future strategic direction.

Garrison brings a wealth of expertise to Revlon, having most recently served as the Global Brand President of Origins at The Estée Lauder Companies. During her tenure there, she was instrumental in driving innovation and accelerating digital transformation for the brand. Her distinguished career also includes foundational experience at Boston Consulting Group, where she honed her skills in critical areas such as skincare, fragrance, comprehensive brand transformation, global strategy development, and consumer engagement. Garrison will be based in New York and is expected to foster close collaboration with cross-functional teams worldwide.

Michelle Peluso, Chief Executive Officer of Revlon, expressed her enthusiasm for the new appointment. "On behalf of our board and executive leadership team, I am excited to welcome Amber to Revlon," said Peluso. "She brings strategic clarity, brand-building brilliance, and deep empathy for consumers. Her leadership is a strong complement to our team as we unlock the full potential of Elizabeth Arden and our fragrance business globally. With Amber on board, we are solidifying a world-class leadership team that is shaping Revlon’s next chapter."

The announcement of Garrison's role strategically aligns with Elizabeth Arden’s 115th anniversary celebrations. These commemorations include the recent introduction of a new spokesperson in China and a high-profile consumer event held in New York City. Both initiatives are designed to highlight Elizabeth Arden’s commitment to a digital-first transformation and an innovation-driven strategy, reflecting the evolving landscape of the beauty industry.

Amber Garrison shared her excitement for the challenge ahead, stating, “I’m honored to lead Elizabeth Arden's next chapter, building on its rich legacy with bold storytelling, breakthrough product innovation, and a relentless focus on consumers.” She also outlined her vision for the fragrance division, noting, "In Fragrance, Revlon’s portfolio continues to generate momentum that we'll accelerate by creating unforgettable scent experiences that resonate across generations. I can't wait to join the team and shape the future together.”

This key appointment underscores Revlon's commitment to strengthening its leadership team and driving forward its iconic brands, particularly Elizabeth Arden, and its extensive global fragrance portfolio. Garrison's proven track record and strategic vision are poised to play a crucial role in Revlon's next phase of growth and market presence.

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