Rixo Celebrates Decade of Style with Rebrand and "We Are One" Collection at LFW

Rixo is making a highly anticipated return to the official London Fashion Week schedule this season, marking a significant milestone: the brand’s 10-year anniversary. This momentous occasion will see the unveiling of its Spring/Summer 2026 collection, aptly titled "We Are One." Beyond just a new collection, this event signifies a pivotal moment for the brand, encompassing an expansion of its categories and a complete rebranding of the business.

The "We Are One" collection is poised to be a vibrant celebration of humanity, reflecting the brand’s core ethos. Rixo, renowned for its vintage-inspired womenswear characterized by bold colours and distinctive prints, is truly pushing creative boundaries for its decade-long anniversary offering. This collection serves as a testament to the label's evolution and its ambitious vision for the future, moving beyond its established identity to embrace a refreshed aesthetic and broader product range.

As part of its SS26 showcase, Rixo has cultivated a meaningful collaboration with Liberty Fabrics. This partnership has resulted in a series of exclusive designs, meticulously crafted to celebrate the rich heritage and iconic prints of the British textile house. This collaboration is particularly symbolic as it coincides with Liberty’s own 150th anniversary, serving as a powerful demonstration of how contemporary brands and esteemed heritage firms can successfully collaborate and innovate together.

Further underscoring its commitment to social responsibility, Rixo is also partnering with War Child. This collaboration will see the creation of limited-edition T-shirts, with all profits directly contributing to War Child’s vital work. These funds will support efforts to protect, educate, and advocate for children living through conflict, a mission made even more urgent by the statistic that almost one in five children around the world are currently living in or fleeing from conflict zones.

The "We Are One" collection itself represents a significant evolution for Rixo, moving beyond its traditional ready-to-wear dresses. The new offering provides a complete head-to-toe look, with the exciting addition of accessories and shoes. The company describes the collection as "celebrating the beauty of diversity and the strength of unity," meticulously blending "global inspirations into every detail." This rich tapestry of influences draws from "British eccentricity, bohemian Indian craftsmanship, and the richness of Arabic embroidery," with subtle, "hidden messages embedded in the prints" awaiting discovery.

The London Fashion Week presentation is just the inaugural event in a year-long programme of "celebrations and surprises" commemorating Rixo's 10th anniversary. Adding to the immersive experience, the Rixo-branded Joni bus will be stationed outside the venue, transformed into a captivating exhibition. This unique installation will chart the brand’s remarkable journey, from its humble beginnings in the Rixo living room to its present-day success and global recognition.

These anniversary celebrations are set to "herald a complete Rixo rebrand," a comprehensive overhaul designed to reflect the brand's maturation and future direction. This extensive rebrand will unveil fresh photography, updated imagery, new fonts and logos, and thoughtfully redesigned packaging. Complementing these changes, a full website overhaul will debut, ensuring that the brand’s digital presence mirrors its evolution over the past decade while steadfastly staying true to its distinctive DNA.