Rosalía Stuns as the New Face of Calvin Klein's Fall Underwear Collection

Global music sensation Rosalía has been unveiled as the new face of Calvin Klein's Fall underwear collection, marking a significant collaboration between the American fashion giant and the acclaimed Spanish singer. Known for her groundbreaking albums "El mal querer" and "Motomami," Rosalía brings her unique blend of artistry and style to the iconic brand's latest campaign, which is set to define the season's aesthetic for intimate apparel.

The campaign, masterfully captured by photographer Carlijn Jacobs, is described by Calvin Klein as a fusion of "bold sensuality with a surreal visual narrative." The imagery features Rosalía in a series of striking and evocative settings, showcasing different designs from the new underwear collection, including the innovative "Icon Cotton Modal" line. Shots include the artist in a bathtub, engaging with a snake, and adopting a more urban style, sporting baggy jeans over Calvin Klein garments, all contributing to a visually compelling and modern interpretation of the brand's essence.

Expressing her enthusiasm for the partnership, Rosalía shared her long-standing admiration for the brand. "Calvin Klein underwear has been a staple in my closet for years," she stated. "I love the brand, and it's an honor to be in the campaign: it feels like a moment of closure." Her words underscore a personal connection to Calvin Klein, suggesting this collaboration is not just a professional milestone but also a fulfillment of a personal affinity.

This high-profile campaign marks Rosalía's debut with Calvin Klein and adds another prestigious name to her growing list of brand endorsements, following her announcement as a global ambassador for New Balance in July. She joins an elite roster of global stars recently tapped by Calvin Klein to front its campaigns, including fellow music icon Bad Bunny, acclaimed actor Jeremy Allen White, and performer Camila Morrone, reflecting the brand's strategy of aligning with influential figures across diverse entertainment sectors.

Calvin Klein, a prominent component of the PVH group alongside Tommy Hilfiger, boasts a rich heritage dating back to its founding in New York in 1968. Under its expansive label, the brand encompasses several distinct lines: CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance. This broad portfolio allows Calvin Klein to cater to a wide range of fashion needs and preferences, from high fashion to everyday essentials.

From a financial perspective, Calvin Klein continues to demonstrate robust performance. According to the most recent figures released by PVH, the brand experienced a significant upturn in its turnover, increasing by 5% to reach an impressive 980 million dollars in the second quarter of its fiscal year. This financial strength underscores the brand's enduring market appeal and its successful strategic initiatives, including high-profile campaigns like the one featuring Rosalía.