Savile Row's Pop-Up Crisis returns with celebrity style to fight homelessness

The highly anticipated annual ‘Pop-Up Crisis’ store is once again gracing London’s Savile Row, drawing significant support from a host of celebrities and high-end brands. This yearly initiative is dedicated to supporting the Crisis charity, working tirelessly to end homelessness across Britain. Since its inception in 2018, the event has achieved remarkable success, raising an impressive total of over £650,000, underscoring its vital role in the charity's fundraising calendar.

From December 8th to 13th, the temporary boutique, located at 18-19 Savile Row in Mayfair, offers a unique opportunity for shoppers. The store features a meticulously curated selection of designer clothing, including past stock and samples generously provided by luxury brands. Hosted by landlord The Pollen Estate, the pop-up also showcases an array of designer goods donated by renowned Savile Row tailors such as Mr Porter, Wales Bonner, and Crockett & Jones. Shoppers can also discover contributions from other prestigious brands, spanning from Barbour and Tod’s to Manolo Blahnik and the Watches of Switzerland Group, ensuring a diverse and high-quality collection for sale.

A star-studded line-up of celebrities has contributed personal items to the cause, adding an exclusive appeal to the event. Notable figures who have donated goods include model and entrepreneur Rosie Huntington-Whiteley, actress Naomie Harris, musician Jarvis Cocker, actor Louis Partridge, former footballer Jamie Redknapp, and award-winning actress Emma Corrin, among many others. These contributions are integral to the week-long event, which also includes a raffle, with every single penny raised directly benefiting Crisis’s crucial mission.

This year, fashion entrepreneur and model David Gandy has taken on an expanded role, curating an exclusive online edit for the event on shopfromcrisis.com. His personal selection not only includes items from his own wardrobe but also features donations from close friends, such as pieces from Jamie Redknapp’s brand Sandbanks, Hackett, and Aspinal of London. This online component broadens the reach of the initiative, making it accessible to a wider audience eager to support the charity.

Expressing his commitment, David Gandy remarked, “Having supported Crisis for a number of years, I’m delighted to have had the opportunity to curate my own online edit this year with the help of some of my close friends. It means a lot to know that donations from my own wardrobe are going towards such an important cause. Whether you’re looking for the perfect Christmas gift or to treat yourself, your purchase can help make a real difference to people facing homelessness this Christmas.”

Liz Choonara, Executive Director of Commerce and Enterprise at Crisis, also highlighted the event's significance. “Pop-Up Crisis is such an iconic event in the Crisis calendar and one that we look forward to every year. We’re thrilled to be partnering with the team once again for another week celebrating the iconic craftsmanship and style of Savile Row – with all proceeds going towards our crucial work to end homelessness,” she stated, reinforcing the profound impact of the public's support.