Sentaler Celebrates Sweet Sixteen with Major North American Retail Expansion and Exclusive Trunk Show Tour

Canadian luxury outerwear brand Sentaler is marking its sixteenth anniversary with an unprecedented retail expansion, signaling a new era of growth and innovation. This significant milestone is being celebrated with the unveiling of new seasonal boutiques in two major North American cities: New York City and Toronto. Concurrently, the brand is launching its inaugural U.S. "Suite Sixteen" Trunk Show Tour, an exclusive luxury experience hosted at prestigious Waldorf Astoria and Four Seasons properties across the country.

Bojana Sentaler, the founder, president, and creative director, expressed her amazement at the brand reaching its sixteenth year, yet feeling as though Sentaler is "just getting started." She emphasized that this anniversary is forward-looking, centered on "expansion, innovation, and gratitude." A particular highlight for Sentaler is the realization of a long-held dream: opening a boutique on Madison Avenue, a moment she believes defines Sentaler’s new growth phase and acknowledges the unwavering support of clients since day one.

The new Toronto boutique is scheduled to open its doors on Thursday at the esteemed Yorkdale Shopping Centre. Following closely, the New York City boutique, strategically located at 803 Madison Avenue, will commence operations on November 20. This Madison Avenue location represents a pivotal moment for Sentaler, marking its first standalone U.S. retail presence. Both seasonal boutiques are planned to welcome customers through December 31, offering a curated selection of Sentaler's signature luxury outerwear.

Complementing these key retail openings, Sentaler is embarking on its "Suite Sixteen" Trunk Show Tour. This initiative is carefully designed to deliver a highly personalized and luxurious retail experience directly to its clientele in prominent U.S. markets. The tour aims to foster deeper connections with customers while showcasing the brand's craftsmanship.

The exclusive trunk show tour will make three distinct stops. The first will be held at the Waldorf Astoria Chicago from November 7–9, followed by the Four Seasons Los Angeles at Beverly Hills from December 5–7. The tour will conclude at the Waldorf Astoria Park City from December 12–14. Attendees at these events will be treated to personalized styling appointments, receive exclusive gifts, and have the opportunity to purchase limited-edition pieces that are available only in person.

Bojana Sentaler noted the profound alignment between Sentaler's values and those of its luxury hotel partners. She stated that having "brands synonymous with craftsmanship and heritage" such as the Waldorf Astoria Chicago, Waldorf Astoria Park City, and Four Seasons Los Angeles at Beverly Hills host the tour "feels deeply aligned with our values." Her vision for these events extends beyond mere transactions, aiming to "create moments of connection, beauty, and luxury that extend far beyond the coats."

To further commemorate this significant anniversary, Sentaler is introducing "Cherry Lacquer" as its Fall/Winter 2025/26 Color of the Year. This deep, sophisticated crimson hue has been chosen to symbolize passion, power, and timeless femininity. Throughout the anniversary year, Cherry Lacquer will be prominently featured across Sentaler’s upcoming collections, integrated into its retail interiors, and highlighted in its brand campaigns, embodying the spirit of this special milestone.