Sergio Pérez Joins Tommy Hilfiger as Global Menswear Ambassador

Global fashion brand Tommy Hilfiger has announced the appointment of Formula 1 driver Sergio Pérez as its new global menswear ambassador. This collaboration reinforces the brand's long-standing relationship with motorsport and its position at the dynamic intersection of sport, style, and contemporary culture. The selection of Pérez further solidifies the role of Formula 1 stars as influential figures in international fashion and entertainment.

The announcement precedes the highly anticipated 2026 Formula 1 season, when the Mexican driver will return to the grid as part of the new Cadillac Formula 1 team. Tommy Hilfiger will serve as the official kit partner for the Cadillac team, strengthening the brand's presence in the paddock and on the track.

Reflecting on the partnership, Tommy Hilfiger emphasized the brand's philosophy regarding driver expression. "We have long championed drivers' freedom to express themselves through style," Hilfiger stated. He added that as Formula 1 continues to embrace fashion and entertainment, its stars have become truly global figures capable of influencing culture worldwide.

Hilfiger specifically highlighted Pérez’s significance, describing him as an "icon in Mexico" and an "international fan favourite." He noted that Pérez possesses the talent, confidence, and personality required to inspire new generations, making him an ideal ambassador for the brand.

From Pérez's perspective, the collaboration reflects the cultural evolution of the Formula 1 paddock. "Tommy brought style to the paddock and gave drivers the confidence to show who they are away from the track. He has always been at the centre of the action," Pérez commented, acknowledging the brand's pioneering influence in blending fashion and motorsport.

Pérez expressed enthusiasm for his return to competition alongside the brand, describing the partnership as a significant new chapter that he embraces with commitment. He noted that this ambassadorship aligns perfectly with his preparations for the upcoming sporting cycle.

The partnership encompasses various elements, including menswear collections, racing-inspired fan merchandise, and timepieces. Pérez will also participate in the brand's global campaigns and events. By adding Pérez to its roster of globally impactful athletes, Tommy Hilfiger capitalizes on Formula 1's expanding influence across image, consumer culture, and fashion.