Skechers Taps Mohammed Siraj and Alaya F to Promote Healthy Living with New Go Walk Collection

Footwear brand Skechers has announced the launch of its 'Go Walk' collection in India, supported by a new campaign featuring prominent Indian figures. The brand has partnered with Indian cricketer Mohammed Siraj and Bollywood actress Alaya F to position the 'Go Walk' line in connection with healthy living, aiming to inspire consumers to adopt walking as an integral part of their daily routine.

According to Skechers South Asia’s CEO Rahul Vira, the 'Go Walk' collection encapsulates Skechers' core values of effortless comfort, innovative design, and contemporary style. Vira stated that the collection is designed to make walking feel natural, energizing, and enjoyable, thereby transforming a simple daily activity into a meaningful lifestyle experience. Through the involvement of high-profile talents like Mohammed Siraj and Alaya F, Skechers seeks to encourage consumers to embrace walking as an empowering, stylish, and mindful way to move, defining comfort through the brand's unique lens.

The campaign, which highlights walking as an essential component of everyday life, leverages the pan-India popularity of its stars to promote healthy living alongside the new sneaker collection. The 'Go Walk' collection itself features advanced product specifications, including adaptive midsole technology, shock-absorbing soles, breathable materials, and lightweight construction. These features are specifically engineered to make walking easy and enjoyable for users.

Cricketer Mohammed Siraj shared his perspective on the new collection, emphasizing that "performance matters on the field and off it." He noted that the 'Go Walk' footwear delivers lightweight comfort, adaptive cushioning, and responsive soles that keep his feet energized and perfectly supported, whether he is engaged in training, traveling, or spending time with family. Siraj further explained that the shoes make every step feel smooth and natural, providing an "effortless sensation" that he considers comfort defined.

Actress Alaya F echoed the need for reliable footwear in her fast-paced lifestyle. She stated that as someone "constantly on the move," she requires shoes that can keep up with her energy. Alaya described 'Go Walk' as going "beyond ordinary shoes," highlighting the advanced cushioning, responsive soles, and lightweight design that make every step feel effortless. She finds the collection suitable for long hours on set, traveling, or casual days out, describing it not just as comfortable, but "empowering."

Skechers South Asia operates as a subsidiary of Skechers U.S.A., a company headquartered in Southern California. The brand offers products for men, women, and children and maintains a significant global presence, retailing in 180 countries and territories. Skechers manages its worldwide business operations through a robust network that includes wholly owned subsidiaries, joint venture partners, and distributors, selling products through department stores and specialty stores globally.