Skims Lands in Dubai: New Retail Store Opens in the Middle East

Skims, the popular shapewear and apparel brand, has expanded its global footprint with the opening of its first retail store in the Middle East. The new location debuted on Monday at Mall of the Emirates in Dubai, marking a significant step in the brand’s international growth strategy.

The Dubai flagship store embodies Skims’ signature retail aesthetic, which is defined by a bold yet minimalist design. Key features include monolithic forms, curved architectural elements, and reflective surfaces, all complemented by soft lighting and prominent, oversized 3D Skims signage. This combination aims to create a sophisticated and immersive shopping experience for customers.

The store currently offers a curated selection of Skims’ most sought-after collections. Shoppers can find popular lines such as Fits Everybody, Seamless Sculpt, Cotton Fleece, Cotton Rib, Cotton Jersey, Boyfriend, and the Skims Mens underwear range. This initial offering provides a comprehensive overview of the brand’s core product categories.

Jens Grede, co-founder and CEO of Skims, expressed his enthusiasm for the expansion, stating, “Dubai stands among the world’s most dynamic retail markets, and enthusiasm from local customers made opening our first store an obvious next chapter.” He further emphasized the importance of this milestone in the brand’s global expansion and its commitment to connecting with the region’s influential trends.

The launch is a collaborative effort with Al Tayer Insignia, a leading luxury retail group. Dee Sarai, CEO of Al Tayer Insignia, highlighted the strong demand for Skims in the region and the group’s dedication to bringing forward-thinking brands and elevated shopping experiences to its customers. She anticipates a strong and lasting presence for Skims in the Middle East.

This Dubai opening follows recent expansions in the United States, including standalone stores at South Coast Plaza in Costa Mesa (opened last month) and its first California location less than a year ago. Skims now boasts a growing network of permanent retail locations across North America and Mexico, including cities like New York, Los Angeles, Georgetown, Aventura, Austin, Houston, Atlanta, Boca Raton, Paramus, Las Vegas, Bloomington, Palo Alto, Tysons, and Mexico City.