Skims Launches Festive Holiday Livestream with Kim Kardashian and Celebrity Surprises

Kim Kardashian is set to venture into the realm of live entertainment for the first time with her shapewear brand, Skims. The brand will host a special holiday livestream event dubbed "Kimsmas Live!", streaming exclusively on TikTok on December 3rd. This innovative move marks a significant step for Skims in connecting with its global audience in a dynamic, real-time format.

The 45-minute livestream, developed in partnership with OBB Media, is scheduled to air at 9:30 p.m. ET directly from Kardashian’s official TikTok account. This event represents the largest livestream Kardashian has ever hosted on the platform, highlighting a new strategic approach for Skims to engage its community and introduce its latest offerings during the festive season.

Conceived as a contemporary twist on traditional holiday variety shows, "Kimsmas Live!" promises an immersive and fully shoppable experience. Viewers can anticipate a showcase of Skims' popular collections, alongside exclusive limited-edition holiday bundles, compelling deals, exciting giveaways, and special appearances from surprise celebrity guests, creating a festive atmosphere for holiday shopping.

Kim Kardashian herself expressed enthusiasm for the event, stating, “Kimsmas Live! is about celebrating the holidays in a fun, creative, real-time moment with my community.” She further emphasized the unique nature of the broadcast, noting, “We’ve put together something special — surprises, festive moments, exclusive deals, giveaways, and bundles you can only experience in the livestream. I can’t wait for everyone to tune in.” Kardashian also teased the upcoming event on social media earlier in the week, sharing an animated holiday promotion featuring herself and Kris Jenner, accompanied by an original "Kimsmas" jingle.

Jens Grede, co-founder and CEO of Skims, elaborated on the strategic importance of the livestream. “Kimsmas Live! is an opportunity for us to deepen the way we engage our customers,” Grede explained. “Livestreaming allows us to meet our community where they already are — in real time — and partnering with OBB Media and TikTok lets us build an experience that’s both entertaining and highly shoppable for the holiday season.”

The "Kimsmas Live!" event comes during a period of remarkable growth and expansion for Skims. Throughout the past year, the brand has significantly broadened its global retail footprint and consistently launched new collections spanning underwear, loungewear, apparel, and menswear. Just last month, Skims celebrated the opening of a standalone store at South Coast Plaza in Costa Mesa, a mere seven months after debuting its inaugural California store. Furthermore, the brand recently secured an impressive $225 million in new capital, elevating its valuation to an impressive $5 billion, underscoring its rapid ascent in the fashion industry.