Skims Opens Third California Store at South Coast Plaza Amidst Major Growth

Skims has officially opened its newest standalone store at South Coast Plaza in Costa Mesa, California. This rapid expansion comes just seven months after the successful debut of its inaugural California location, underscoring the brand's accelerated growth strategy in key retail markets.

The South Coast Plaza boutique, a testament to Skims’ distinctive design philosophy, was conceptualized by Studio Oro. It meticulously reflects the brand’s signature codes, achieving a harmonious balance between strength and softness through the strategic use of rounded edges, precise geometric forms, and a neutral, skin-inspired color palette. The striking architectural storefront immediately captures attention, while the interior features gracefully curved walls and seamless fixtures, creating an inviting sense of movement and fluidity. Thoughtfully integrated ambient lighting further enriches the sensory experience, reinforcing Skims’ minimalist yet inherently inviting aesthetic.

The newly opened store offers a carefully curated selection of Skims’ most beloved collections. Shoppers can explore popular lines such as Fits Everybody, Skims Body, Cotton Rib, Cotton Jersey, Cotton Fleece, and Soft Lounge. In a move to cater to a wider audience, the boutique also prominently features essentials from Skims Mens, including Cotton Brief Packs, Cotton T-Shirts, and comfortable Fleece Lounge wear.

This latest addition significantly enhances Skims' burgeoning retail presence, joining a robust network of permanent store locations across North America. The brand now boasts physical outposts in major cities including New York, Los Angeles, Georgetown, Aventura, Austin, Houston, Atlanta, Boca Raton, Paramus, Las Vegas, Bloomington, Palo Alto, Tysons, and Mexico City, reflecting its commitment to expanding its accessible brick-and-mortar footprint.

Further solidifying its market position and growth ambitions, Skims recently announced a substantial capital infusion of $225 million, which has elevated the shapewear label's valuation to an impressive $5 billion. The company has articulated its strategic intent to deploy this new capital to broaden its core intimates and shapewear lines, expand extensively into apparel and activewear categories, and significantly enhance both its domestic retail presence and its international growth trajectory.