So Shell Opens Sixth London Location in Covent Garden Fueling Rapid Expansion
So.Shell, the burgeoning luxury nail and brow bar business, continues its impressive expansion across London with the announcement of its sixth strategically located salon. This latest addition will grace the vibrant Covent Garden area, building on the success of recent openings in key locations such as Wimbledon (August), Westfield White City (May), Chelsea, Battersea Power Station, and Carnaby Street. This rapid growth trajectory firmly establishes So.Shell as a significant and dynamic force within the competitive UK beauty sector.
Scheduled to open its doors in mid-November, the new 1,600 sq ft salon will be situated on Shorts Gardens. Designed to offer an unparalleled indulgent experience, the Covent Garden establishment will feature 12 dedicated manicure stations, five luxurious pedicure chairs, and two specialized stations for brow and lash services. A core tenet of So.Shell's offering is efficiency without compromising on luxury, enabling customers to enjoy simultaneous manicure and pedicure services. This innovative approach ensures a comprehensive beauty treatment can be completed in a single, time-saving visit, catering to the busy London clientele.
Central to So.Shell's distinctive service model is its use of specialized Ukrainian techniques, which underpin its commitment to both quality and time efficiency. The brand proudly delivers its signature full manicure, pedicure, and eyebrow treatments in an impressive 90 minutes. Beyond this unique simultaneous service, So.Shell's extensive menu caters to diverse beauty needs, encompassing sophisticated nail extensions, intricate nail art, long-lasting gel manicures, relaxing pedicures, and a comprehensive range of men's nail and brow services. Prices for manicures commence at £53, reflecting the premium quality and bespoke experience offered.
Owners Yana Galiyeva and Maria Sharova expressed immense pride in their achievement, stating, “To have grown from one to six successful salons in such a short time is a testament to our team's hard work and our unique business concept.” They further emphasized the meticulous planning behind each new location, noting that “Each new location… has been carefully chosen to bring our premium service to key destinations across London.” This strategic site selection underscores So.Shell's ambition to make luxury beauty treatments accessible across the capital, reinforcing its premium market positioning.
The consistent growth and careful curation of each salon location highlight So.Shell's strategic vision and dedication to delivering a superior client experience. By combining luxurious environments, highly skilled techniques, and time-efficient service delivery, So.Shell is not only expanding its footprint but also redefining the standards for luxury nail and brow care in London. Its rapid ascent signals a strong demand for its unique blend of quality, speed, and indulgence in the vibrant urban beauty landscape.
