Superdry Promotes Nic Shaw to CFO to Drive Growth

Superdry has announced the promotion of Nic Shaw to Chief Financial Officer, effective immediately. This key appointment also sees her joining the fashion retailer’s Executive Committee leadership team, marking a significant step in the brand’s ongoing transformation journey.

Shaw brings a wealth of experience to her new role, having been an integral part of Superdry since February 2023, where she most recently served as Commercial Finance Director. Her extensive career spans over 25 years in finance, with senior roles at prominent UK retailers including George at Asda, Sainsbury’s, and Tesco. During her tenure at Superdry, she has been instrumental in crucial initiatives, playing a pivotal role in the delivery of the company's Restructuring Plan, the successful completion of the first year of its turnaround strategy, and two significant intellectual property sales.

As CFO, Nic Shaw will now take the helm of the finance function, tasked with supporting the next crucial phase of Superdry’s strategic transformation. Her mandate includes driving disciplined execution across financial operations, fostering close partnerships with the brand and commercial teams, and ultimately building long-term value for the business as it continues to evolve.

Julian Dunkerton, Founder and Chief Executive of Superdry, expressed strong confidence in Shaw’s appointment. He stated, “Our executive leadership team is performing strongly, and Nic is the final piece in the puzzle. She combines deep retail expertise with commercial clarity and a hands-on approach to delivery.” Dunkerton further emphasized the timing of her leadership, noting that following the company's FY25 results and return to profitability, "Nic's leadership will bring real stability to our finance function as we continue to build on this momentum and execute our ambitious growth plans.”

Reflecting on her journey and future responsibilities, Nic Shaw commented, “The progress we’ve made over the last two years has been both inspiring and rewarding. I couldn’t have succeeded in my previous role without the support of our expert finance team, and I’m proud to lead them into the next chapter of the turnaround.” She concluded by highlighting her vision for collaboration: “Partnering with the business, we have a great opportunity to support the brand’s evolution, strengthen performance, and build a platform for sustainable growth.”