TBCo Debuts Signature Accessories Line at Prestigious Selfridges

TBCo, the specialist in fashion accessories and homewares, is embarking on its autumn/winter season with a palpable sense of renewed purpose and an exciting expansion strategy. Marking a significant milestone in its journey, the brand has officially launched its signature accessories line within the prestigious Selfridges department store, making this its debut appearance in the renowned retail destination.
This strategic launch represents an exciting chapter for TBCo, underscoring its continued global expansion and the broadening of its category offerings. The Edinburgh-designed brand, which holds a coveted B Corp certification, is built on the foundational belief that sustainability and impeccable style are not mutually exclusive but can, and indeed should, seamlessly intertwine in every collection it produces.
For its discerning clientele at Selfridges, TBCo is showcasing a carefully curated selection from its latest autumn/winter collection. Among the highlights are the brand's hugely popular Merino wool triangle scarves, priced at £50, available in versatile shades of oatmeal, vibrant red, and rich brown. Complementing these are the luxurious cashmere Merino beanie hats, designed to offer both warmth and elegant style. While TBCo is also known for cherished items like heirloom blankets and playful pyjama sets, the Selfridges offering primarily focuses on its accessory range for this initial launch.
Further enriching the collection available at Selfridges are TBCo’s beloved lambswool oversized scarves, retailing at £70. These will be featured in the brand’s iconic tartan check, presented in deep berry and forest green hues. Additionally, shoppers can discover the trending skinny lambswool scarves, priced at £60, which arrive in contemporary patterns including classic gingham, delicate lilac, and a sophisticated caramel tartan.
Emma Macdonald, Founder and CEO of TBCo, expressed her enthusiasm for the collaboration, stating, “Selfridges is renowned for curating the very best in design from around the world and for championing design-led brands, so we are incredibly proud to be part of that story. As we launch our new collection of accessories for this autumn/winter, it’s a really special moment for us as a brand.” Her sentiments highlight the significance of this partnership for TBCo as it continues to grow its presence and influence in the global fashion market.