The O2 Outlet Mall Sets Record with Massive Growth and New Retailers
London’s outlet malls are continuing to thrive, with The O2 in Greenwich announcing a record-breaking year for both footfall and sales. The destination reported consecutive growth across its retail, leisure, and food & beverage sectors, following similar positive news from London Designer Outlet in Wembley.
The O2 welcomed over 11 million visitors in 2025, marking its most successful year to date. This represents a significant increase of 9.4% compared to 2024 and a substantial 23% uplift from 2023. Overall sales also experienced a strong 12% year-on-year increase, with outlet shopping specifically achieving double-digit growth, up 15% compared to the previous year.
Several retail categories demonstrated particularly strong performance, with beauty, accessories, and footwear leading the way. These sectors saw growth of 17%, 18%, and 24% respectively, when compared to 2024 figures. Key shopping days also contributed to the success, with Boxing Day recording the highest sales of the year – a 7% increase on 2024 – and Black Friday Weekend sales up 12% year-on-year.
The O2’s success was further bolstered by a wave of new leasing activity, totaling 16,679 sq ft of new lettings in 2025. Notable additions included beauty brand Rituals, and the London outlet debuts of Kate Spade New York, Jack & Jones, New Era, Lovisa, and TM Lewin. In addition to these new arrivals, nine existing tenants renewed their leases and seven successful sample sales were held, featuring brands like Scamp & Dude and Hackett.
Beyond retail, The O2’s leisure attractions also performed strongly, with category sales growing by 18% year-on-year. Alistair Wood, Executive VP for Real Estate and Development at AEG International, highlighted the importance of offering a diverse and evolving experience. He stated that 2025 was “another landmark year” for The O2, attributing its success to providing “more of what people want in one place.”
Wood emphasized that destinations which adapt to changing consumer needs are the most successful, and that The O2 exemplifies this. He believes the wide range of experiences offered drives social spending and fosters customer loyalty. Looking ahead, AEG International is confident that this positive momentum will continue into 2026, with a busy events programme and further new additions planned.
