THG Ingenuity Soars: Tech Arm Sees Record Revenue and Stock Surge

THG Ingenuity, the technology arm of The Hut Group (THG), is celebrating a successful first year as a standalone business following its demerger from THG Beauty and THG Nutrition. According to THG CEO and founder Matt Moulding, the past 12 months have been marked by “significant progress” and a strategic refocusing of the company’s operations.

Key achievements highlighted by Moulding include a reduction in headcount from 3,350 to 2,900, achieved through the increased implementation of robotic process automation and artificial intelligence. This streamlining has coincided with a projected 17% increase in FY25 revenue, reaching $912 million, and a substantial 42% year-on-year rise in FY25 EBITDA, anticipated to be around $58 million. Furthermore, capital expenditure has been reduced by 30% compared to the previous year.

Ingenuity has also been actively forging new partnerships with major industry players, including Google, Microsoft, Disney, and Mondelez. These collaborations are expected to drive further growth and innovation within the platform. The company concluded the year in a strong financial position, boasting net cash and liquid investments of approximately $192.2 million (£142.4 million).

Moulding emphasized the difficult but necessary changes implemented during 2025, attributing the ability to make these decisions to the freedom gained by operating outside the scrutiny of the London Stock Exchange. He believes the progress at Ingenuity was a key factor in the overall positive performance of THG during the year, reflecting a consistent pattern throughout the company’s 21-year history.

Since demerging at a price of 42.3p per share, THG Ingenuity’s stock has experienced significant growth, with shares now trading between individual holders at approximately 125p – a threefold increase. Moulding also noted the positive impact of strategic investments, such as the partnership with Google announced in the second half of 2025, on valuation, while also celebrating the increased activity among smaller shareholders.

Concluding his assessment, Moulding described 2025 as a “great year” for THG Ingenuity, despite the challenges and “sleepless nights” encountered along the way. The overall outlook suggests a positive trajectory for the company as it continues to develop and refine its technology platform.