Tommy Hilfiger Ignites Paris with Racing-Inspired Soirée and Fall 2025 Preview
Tommy Hilfiger brought a distinctive fusion of preppy style and high-octane racing culture to Paris on Monday, hosting an exclusive Hilfiger Racing Club soirée. This event served as a vibrant prelude to the brand's auto-inspired Fall 2025 campaign, set against the backdrop of a unique Franco-American historical landmark. The gathering unfolded at Lafayette’s, a bustling restaurant of the moment, housed within the magnificent 18th-century residence of the Marquis de Lafayette – the esteemed French military officer renowned for his voluntary service with George Washington's Continental Army.
The atmosphere at the Hilfiger Racing Club soirée, while held in a culinary hotspot, emphatically shifted focus from gastronomy to motorsports. Lafayette’s elegant rooms were transformed, adorned with race car helmets, industrial oil drums, and distinctive Tommy emblem flags, all centered around an energetic DJ booth. Though Lafayette's chef, Mory Sacko, is celebrated as one of France's most dynamic culinary talents—famed for his innovative blend of neo-bourgeois Parisian tastes with African influences—the evening's decor ensured the emphasis was firmly on racing. Hipster locals packed the venue, immersing themselves in the event's high-energy theme.
A constellation of happening personalities graced the guest list, including acclaimed actors Sami Outalbali, Carlos Torres, and Axel Auriant. They were joined by sizzling hot model Cindy Bruna, rising 'nepo babe' Thalia Besson, and rapper Jo La Green, who captivated attendees with a lively performance. The soirée was not merely an isolated event but one of three major bashes Tommy Hilfiger is orchestrating across Europe this fall, following a preceding night in Barcelona and anticipating an upcoming engagement in London, underscoring the brand's expansive celebratory tour.
The Paris evening seamlessly synchronized with the brand's latest campaign, which champions the opulent world of luxury motorsports. Titled "Hilfiger Racing Club," the campaign features the charismatic actor Nicholas Hoult alongside supermodel Claudia Schiffer. Photographed by the esteemed Glen Luchford, the collection boldly revamps classic preppy style, weaving together heritage aesthetics with dynamic 70s Formula One imagery and a distinct rebellious spirit. This visual narrative perfectly encapsulates the brand's vision for the upcoming season.
The Fall 2025 collection itself is a sophisticated reinterpretation of New York classics drawn from the preppy wardrobe. Key pieces include updated tartan shirts, thoughtfully revisited trench coats, modernized hunting jackets, and effortlessly stylish denim. It represents a fresh adaptation of the iconic American style, now infused with Tommy Hilfiger's bold and distinctive signature. The collection's design ethos clearly reflects the campaign's blend of tradition and a new, adventurous edge.
This grand European tour and the innovative Fall 2025 campaign serve as a fitting tribute to a significant milestone: Tommy Hilfiger's 40th anniversary. Four decades have passed since Tommy Hilfiger first opened a small store with a modest rack of bell bottoms in his hometown of Elmira, upstate New York. From those humble beginnings, the brand has evolved into a global powerhouse, continually redefining American style with its unique blend of classic appeal and contemporary flair.
