Tous taps fashion veteran Susana Sánchez as new CEO to drive sustainable growth

The renowned Spanish jewelry brand Tous has announced a significant leadership change, appointing Susana Sánchez as its new Chief Executive Officer. This move follows the departure of Carlos Soler-Duffo, who dedicated 13 years to the company, with seven of those spent at the helm. Sánchez, a seasoned executive in the fashion and accessories sector, previously held the CEO position at the Portuguese brand Parfois, where she will now be succeeded by Luis Maseres.

In her new capacity as CEO of Tous, Susana Sánchez will report directly to chairwoman Alba Tous. Her primary mission will be to "accelerate the company's sustainable growth," as outlined by the Catalan firm. This strategic appointment is perfectly aligned with Tous's ongoing GEM strategic plan (Growth, Elevation, Mindset), which prioritizes innovation, creativity, and fostering stronger connections with new generations of consumers. Alba Tous expressed strong confidence in the new CEO, stating, "With Susana's arrival, we are embarking on an exciting new phase that continues our GEM strategic plan. Her deep knowledge of the fashion industry, her innovative vision and her experience in the global development of retail businesses reinforce our growth ambitions and our commitment to elevate the brand to new dimensions of differentiation and innovation."

Susana Sánchez brings an impressive two and a half decades of experience in the retail industry to her new role. A telecommunications engineer by training, she has a proven track record of driving success in various high-profile companies. Most recently, she served as CEO of Parfois for the past five years, a tenure marked by significant growth and transformation. Prior to her impactful role at Parfois, Sánchez held key positions at the Profand Group, Bimba y Lola, and Dayaday, further solidifying her expertise in brand development and global retail operations.

Tous also took the opportunity to express its profound gratitude to Carlos Soler-Duffo for his invaluable contributions during his extensive time with the company. The brand acknowledged his "leadership, commitment and vision during his 13 years at the company, seven of them as CEO." Under his strategic guidance, Tous experienced a period of remarkable transformation and sustained growth, successfully reaffirming its prominent position as one of the world's leading brands in the affordable luxury jewelry segment. His legacy leaves Tous in a strong market position for future endeavors.

The executive transition extends beyond Tous, as Parfois has also confirmed changes at the pinnacle of its management. The Portuguese company continues its embrace of Spanish talent by appointing Luis Maseres to lead its operations as the new CEO. With Maseres at the helm, Parfois is poised to embark on a fresh chapter, dedicated to further driving its robust strategy of growth and international expansion, building on the strong foundation laid by its predecessors.

Reflecting on Susana Sánchez's impactful five-year tenure at Parfois, the Portuguese firm highlighted a period of profound evolution. Under her leadership, Parfois underwent a significant transformation, successfully consolidating its international presence, strengthening its competitive position within the sector, and strategically expanding its network of stores into key global markets. Furthermore, Sánchez was instrumental in accelerating the company's online channel development and significantly bolstering its overall value proposition, leaving Parfois in a stronger, more dynamic state for its future under new leadership.