Trailberg Gears Up for National Expansion with New Trafford Centre Store

Outdoor performance wear brand Trailberg is set to significantly broaden its retail footprint, commencing with the opening of its second Manchester store within the prestigious Trafford Centre. This strategic move marks the initial phase of a more extensive national expansion initiative, signalling an ambitious growth trajectory for the label.

To spearhead this nationwide growth, Trailberg has partnered with Metis Real Estate Advisors. Their mandate is clear: to actively "acquire new sites in premium retail and leisure destinations around the UK," ensuring the brand secures prime locations for its upcoming stores. This dedicated expansion program underscores Trailberg's commitment to increasing its physical presence and accessibility for consumers across the country.

The new standalone store at the Trafford Centre will occupy a prominent spot on Upper Peel Avenue, a central area within the bustling retail complex. This physical retail space is designed to enrich the brand's existing commercial relationships, which include wholesale partnerships with major retailers like Footasylum and JD. Beyond providing a dedicated environment for customers to "fully immerse themselves in the brand," this new outlet will also serve as the debut platform for Trailberg's new womenswear and technical apparel ranges. These "new product lines" are slated for integration into future stores as the brand strategically diversifies its offerings in direct response to evolving customer demands. Furthermore, customers can anticipate the introduction of footwear lines from Trailberg starting next year.

Jack Spellacy, co-founder of Trailberg, expressed immense enthusiasm for this next chapter. He stated, “the brand is in huge demand among consumers, so following our launch last year in Manchester city centre, the time is right to expand our store presence in more of the UK’s leading retail destinations.” He highlighted the Trafford Centre as a priority, noting it was “top of the list” due to its status as a “first-choice location for a significant, loyal and engaged catchment that significantly expands our reach in the North West.” Spellacy concluded by proclaiming, “This is the beginning of something very exciting for Trailberg.”

Trailberg's arrival at the Trafford Centre is part of a recent wave of high-profile brands choosing the destination for their operations. Operator Pradera Lateral noted that this year has seen a series of significant openings and expansions, including the debut of JD’s largest store globally, the opening of Bershka, upsized Zara and Pull & Bear stores, and the launch of the first standalone Gymshark store in the North of England. This trend reinforces the Trafford Centre's reputation as a prime retail hub capable of attracting and accommodating leading brands.