Tribe Amrapali Opens 37th Store at Hyderabad Airport

Tribe Amrapali, the distinguished Indian silver jewellery brand, has significantly expanded its footprint in the travel retail sector with the inauguration of its 37th store. This latest outlet is strategically located at Rajiv Gandhi International Airport in Hyderabad, marking a continued effort by the label to bolster its presence across India’s bustling airport landscape.

Akanksha Arora, CEO of Tribe Amrapali, expressed enthusiasm about this new venture in a recent press release, stating, “Expanding to Hyderabad Airport marks an exciting chapter in our retail journey.” She further highlighted the synergistic relationship between the brand and its airport locations, noting, “Airports represent a confluence of cultures, stories, and movement—values that resonate with Tribe Amrapali’s spirit. This store allows us to engage with travellers who seek jewellery that is expressive, handcrafted, and carries the essence of India wherever they go.”

Situated within the Hyderabad airport’s Domestic Departure SHA zone on Level C, the new store offers an exquisite selection of ethnic style silver jewellery. The designs artfully blend heritage aesthetics with contemporary wearability, catering to a diverse clientele. Shoppers can explore a range of statement necklaces, intricate ear cuffs, and versatile stackable rings, all beautifully showcased in illuminated glass cabinets. The store’s façade itself is designed to catch the eye, featuring elegant gold tones complemented by sophisticated geometric patterns.

This recent expansion builds upon Tribe Amrapali’s already established presence within numerous Indian domestic and international airports, including key locations such as Delhi, Mumbai, and Ahmedabad. Earlier this year, in February, the brand notably made its offline debut in Kashmir with the successful launch of an outlet at Srinagar International Airport, further solidifying its national reach in the travel retail segment.

Founded in 2013, Tribe Amrapali maintains a robust multi-channel retail strategy that extends beyond airports. The brand also effectively reaches its customers through a network of stores situated in prominent malls, bustling high streets, and its accessible e-commerce platform, ensuring a comprehensive market presence for its unique handcrafted silver jewellery.