Triumph expands product transparency with Digital Product Passport rollout

Lingerie brand Triumph is significantly advancing its commitment to product transparency through the wider-scale rollout of its Digital Product Passport (DPP). Following a successful pilot launch last year, the company is expanding the initiative to encompass 20% of its European product assortment. Triumph has announced plans to extend this program further across additional collections in the coming years, reinforcing its dedication to providing customers with detailed insights into their purchases.

The Digital Product Passport offers customers a transparent view into the production of each garment by highlighting detailed information on various aspects of the supply chain. Customers can explore integrated links to understand the sourcing of fabrics, specific certifications, and the factory partners involved in the manufacturing process. This feature allows consumers to follow the complete journey of their chosen product, from initial fabric specifications to the facilities where each component is carefully produced.

Vera Galarza, Triumph's Global Head of Sustainability, emphasized the intricate nature of lingerie production, stating: “A bra is a complex product. From different lace colours sourced across multiple countries to the intricate design elements, every component requires thoughtful consideration.” Galarza highlights that the Digital Product Passport empowers consumers to understand the full journey behind their purchase. The expansion of this program is viewed as a crucial step toward establishing responsible and transparent practices throughout Triumph’s supply chain, increasing awareness of product provenance.

This continued expansion aligns with Triumph's longstanding values, centered on creating high-quality products that stand against fast-fashion culture. By equipping customers with greater information and visibility into the supply chain, Triumph encourages more mindful consumption and strengthens the emotional connection consumers have with their lingerie. The initiative solidifies the brand's commitment to responsible manufacturing and ethical sourcing.