Twinset appoints Gabriele Maggio as new CEO to lead strategic relaunch.

Gabriele Maggio has been officially appointed as the new CEO of Twinset, a role confirmed following his initial reported appointment in early December. The Carpi-based Italian womenswear label is now under new ownership following its sale by the Carlyle investment fund in June 2025. The current owners, Borletti Group and Quadrivio (the latter through its Made in Italy Fund II), share a 100% stake in Twinset.

Maggio succeeds Alessandro Varisco, who concluded a lengthy 10-year tenure with the company. During his time in charge, Varisco was directly involved in navigating the label through its sale process, which Carlyle had initiated prior to the pandemic. Maggio’s appointment marks the beginning of a relaunch strategy implemented by the Borletti Group and Quadrivio, aimed at solidifying Twinset’s position within the affordable luxury segment.

The new owners intend to pursue this strategic consolidation through various initiatives, including enhanced marketing and communication efforts with a particular emphasis on digital channels. A key goal for the relaunch strategy is to expand Twinset’s retail footprint significantly. This includes boosting its presence in the e-tail channel and focusing on expansion in key international markets such as Spain, France, and Eastern Europe.

Commenting on his new role, Maggio stated: “I’m excited to join Twinset at this crucial time in its journey. The brand has enormous potential, a unique creative heritage and a highly talented staff. Together with the new partners and the entire team, we will work to promote a new phase of solid, inspired growth, further strengthening the brand’s presence in the Italian and European landscape.”

Maggio brings extensive experience from the luxury sector to his role at Twinset. He previously served as CEO of Elisabetta Franchi (Betty Blue) for over a year and a half. Prior to that, he was president and CEO of Stella McCartney, where he led the brand’s international expansion and established it as a benchmark in sustainable luxury. Maggio’s background also includes senior roles at prestigious fashion houses such as Moschino (as managing director), Gucci, Bottega Veneta, Giorgio Armani, and Prada.

Maurizio Negro, President of Twinset, welcomed Maggio, stating that his arrival "marks a crucial stage in Twinset’s new era." Negro added that Maggio's "in-depth industry knowledge, combined with his experience as a leader of international brands, makes him the ideal profile to marshal the company through this growth and transformation phase."

The new ownership group also expressed confidence in Maggio's leadership. Maurizio Borletti, partner and co-founder of Borletti Group, commented on Maggio's "international experience and ability to lead creative and complex organisational teams," identifying him as the ideal leader to steer the company through a phase focused on fully exploiting its potential. Alessandro Binello, CEO of Quadrivio, added that Maggio's "professionalism and vision will enable the brand to further consolidate its positioning and strengthen its presence internationally, in line with the fund’s investment strategy.”