Victoria's Secret Posts Strong Q3 Sales and Raises Full-Year Financial Outlook

Victoria's Secret & Co. announced better-than-expected sales figures for the third quarter on Friday, leading the U.S. lingerie giant to increase its full-year financial outlook. The Ohio-based company reported robust performance for the three-month period ending November 1, surpassing its previously set guidance. This strong showing indicates positive momentum as the company progresses through its fiscal year.

For the third quarter of 2025, Victoria's Secret reported total sales of $1.472 billion. This figure represents a 9% increase compared to the third quarter of 2024 and exceeded the company's earlier guidance range of $1.390 billion to $1.420 billion. Total comparable sales for the quarter also increased by 8%. In terms of profitability, the company showed improvement by narrowing its net loss to $37 million, or $0.46 per diluted share, compared to a net loss of $56 million, or $0.71 per diluted share, reported in the third quarter of 2024.

Victoria's Secret & Co. CEO, Hillary Super, commented on the results and the company's strategic direction. "With two iconic brands, Victoria’s Secret and Pink, a curated product assortment, high-emotion marketing and a relentless customer focus, we are reinforcing our leadership in global intimates and beauty," Super stated. She added that the company continues to advance its "Path to Potential strategy," focusing on accelerating global growth, elevating brand distinctiveness, and unlocking greater value across its ecosystem to drive long-term profitable growth.

Following its strong third-quarter performance, the company has updated its financial projections for the full year 2025. Victoria's Secret now forecasts full-year net sales in the range of $6.450 billion to $6.480 billion, raising the guidance from its previous range of $6.330 billion to $6.410 billion. The company also adjusted its estimate for adjusted net income per diluted share to a range of $2.40 to $2.65, significantly higher than the prior guidance of $1.80 to $2.20. For the upcoming fourth quarter, the company projects net sales to be in the range of $2.170 billion to $2.200 billion, compared to the $2.106 billion reported in the fourth quarter of the previous year.